What are the responsibilities and job description for the Global Product Marketing Manager position at The Planet Group?
Global Product Marketing Manager
Location: remote - MUST be local (within 30 miles of Bedford, MA)
Duration: 6 months to start
Pay Rate: $45/hr (W2 and benefit options)
H1b?: no C2C or 1099 self corp, W2 only
About:
Seeking a Global Product Marketing Manager who is passionate about understanding consumers and what motivates them and how they connect with products. In this highly visible role, you will lead the development and execution of global go to market strategies rooted in deep consumer insights. We are looking for a collaborative, relationship driven partner who thrives in a cross functional environment. The ideal candidate is a dynamic and organized self starter with strong product marketing expertise, exceptional communication ability, creative problem solving skills, and a high degree of ownership. As a key member of the Global Product Marketing Team, you will drive both new and sustaining global launch activities that bring our innovations to life.
Skills:
• Bring consumer product marketing strategy to life across all customer touchpoints.
• Support global go-to-market activities in close partnership with the Go-to-Market Analyst and cross-functional teams.
• Develop and execute go-to-market strategies, product positioning, messaging, launch materials, and creative briefs—ensuring consistency across the customer journey, product strategy, and master brand.
• Review and provide feedback on all messaging and creative assets to ensure alignment with overall product strategy.
• Partner with the Consumer Insights team to initiate and evaluate positioning and messaging research within a competitive context.
• Define product messaging and claims, working closely with Legal to ensure accuracy and substantiation.
• Manage day-to-day project workflows, creating and maintaining detailed project timelines.
• Collaborate with Global Sales teams to gain alignment on customer-facing assets and messaging.
• Understand the product roadmap and work closely with Product Management to articulate key consumer benefits.
Must:
• Bachelor’s degree in Marketing or a related field.
• Candidates that'd be a good fit will have 3–5 years of marketing / product marketing experience within a brand or agency setting.
• A strategic, creative, and innovative mindset, with enthusiasm for new challenges.
• Strong attention to detail and ability to manage multiple projects, priorities, and deadlines.
• Proven success collaborating across global, cross-functional teams.
• Excellent written and verbal communication skills.
• Strong organizational skills and a results-driven, accountable work style.
• Experience with digital project management tools is a plus.
• Experience improving key marketing processes using process improvement tools.
• Candidates MUST have a completed BA Degree for consideration, ideally in Marketing or related field.
Plus:
• Direct-to-consumer (DtC) experience is a plus
Salary : $45