What are the responsibilities and job description for the Content Specialist position at The Planet Group?
Content Specialist
Location: Based on Boston preferred, hybrid role, will be in office 3-4 days per week
Length: 12 months, likely to extend / convert
Pay: ~$30 / hr dependent on experience (W2 and benefit options)
What you will do
- Partner with internal and external stakeholders to develop cross-platform social media strategies, including advising on content, platforms, timing, ad formats and targeting.
- Act as day-to-day contact for and manager of assigned projects, campaigns and/or pitches. This will include liaising with internal groups and outside agencies.
- Lead all project management efforts, from content planning and copywriting to compliance submission and execution.
- Drive execution of campaigns and initiatives to provide maximum value to the firm’s clients, prospects and interested parties, on time and in scope.
- Coordinate creation of daily, weekly and/or monthly reports for campaigns and initiatives in alignment with scope requirements.
- Review reporting and identify opportunities for optimizing, improving and/or building on campaigns.
Content Specialist Skills Requirements:
- 3 years’ experience working in a financial services marketing group; familiarity with and interest in investment management topics.
- Background in retail banking, financial services, or investment-related content creation.
- Knowledge of financial advisory marketplace a plus.
- Hands-on experience with Meta, LinkedIn, TikTok, and Reddit content management tools and proficiency in crafting platform-specific content.
- Strong storytelling and copywriting skills, with a focus on retail investor education and engagement.
- A strong copywriter, comfortable breaking down complex financial services content into engaging, jargon-free social media posts while remaining true to the brand.
- Exhibit superior written and oral communication skills.
- Flexibility and responsiveness to deal with complex problems and strategic opportunities on the fly – must be able to think on your feet and nimbly go from 10,000 foot view to ground level and back.
Salary : $30
