Community Marketing & Outreach Liaison

Community Marketing & Outreach Liaison

The Personal Touch — Home Care You Can Trust

Location: Kitsap County (Port Orchard) & expanding into King County (Redmond / Bellevue / Kirkland) | Type: Full-time | Reports to: Ownership / Community Leadership

About Us

The Personal Touch is a locally rooted home care agency serving seniors and families across Kitsap County, with active growth into King County. We provide compassionate, high-quality in-home care — including personal care, companionship, and nurse-delegated services — delivered by a caregiving team known for warmth, reliability, and dignity. We are proud to be VA-authorized and to serve a diverse community, with bilingual staff. As we grow, we are looking for a relationship-driven marketer who shares our belief that great care starts with genuine human connection.

The Opportunity

We are seeking a Community Marketing & Outreach Liaison to be the face of The Personal Touch in the community. This is a field-based, relationship-first role focused on building referral partnerships, raising our visibility, and driving steady, sustainable client growth as we expand into new markets. You will combine boots-on-the-ground networking with thoughtful digital and community marketing — the ideal fit for someone energized by people, mission, and measurable growth.

What You'll Do

• Build and nurture referral relationships with hospitals, skilled nursing facilities, discharge planners, case managers, physicians, senior communities, and the VA.

• Represent the agency at community events, health fairs, senior centers, and networking groups; plan and host educational sessions on home care services.

• Develop and execute a practical marketing plan across digital channels (social media, Google, local listings), print collateral, and community partnerships.

• Generate, track, and follow up on leads, maintaining an organized pipeline and consistent outreach cadence.

• Conduct intake conversations with prospective clients and families with empathy, clearly explaining our services and value.

• Partner closely with the care and administrative team to ensure a smooth handoff from inquiry to start of care.

• Track outreach activity, referral sources, and conversion, and report on results to leadership.

• Support our launch into King County by mapping referral targets and establishing a presence in new communities.

What You Bring

• 2 years of marketing, sales, business development, or community outreach experience — home care, home health, hospice, senior living, or healthcare strongly preferred.

• A natural relationship-builder with excellent communication and presentation skills.

• Self-motivated and organized, comfortable working independently in the field and managing your own schedule and pipeline.

• Comfort with digital marketing tools and social media; CRM experience a plus.

• Genuine passion for serving seniors and families with compassion and integrity.

• Valid driver's license, reliable transportation, and willingness to travel locally across Kitsap and King Counties.

Why Join The Personal Touch

We invest in our people the same way we invest in our clients. Our team members enjoy:

• Competitive salary plus performance bonus

• Health benefits

• 401(k) retirement plan

• Paid time off and paid leave

• Paid training and ongoing professional development

• Spot incentives and employee appreciation programs

• A supportive, mission-driven culture where your work directly improves lives

How to Apply

Ready to grow with us? Apply with your resume and a brief note about why this role speaks to you. We can't wait to meet you.

The Personal Touch is an Equal Opportunity Employer.