Director Strategic Marketing

Job Title: Director Strategic Marketing

Department: Marketing, Platform Level

Reports To: Operating Partner / CFO

Location: Chicago, IL

FLSA Status: Exempt

Role Purpose

The Director Strategic Marketing is responsible for developing and executing a cohesive, company-wide marketing strategy across multiple brands. This role drives brand consistency, standardized marketing processes, and aligned messaging to support revenue growth and enterprise value creation. This role will work closely with Senior Leadership and Business Unit leaders as well as sales & marketing resources to ensure effective go-to-market messaging. The ideal candidate brings a disciplined, performance-oriented approach and a strong competitive drive to position the company to win in its core end markets.

In addition to overseeing branding, digital presence, and lead generation, the Director will lead market intelligence efforts across the company utilizing in-house databases and tools (ex. Salesforce, HubSpot etc.), as well as third party resources. This includes conducting competitive analysis, monitoring industry trends, identifying emerging opportunities, and translating market insights into actionable strategic recommendations for company leadership and executive stakeholders. The role ensures that branding, positioning, and growth initiatives are informed by data, customer insights, and market dynamics.

The Director will evaluate and manage marketing and public relations vendors, oversee external websites and social media presence, standardize brand governance, and build a scalable marketing infrastructure to support long-term growth and integration of acquisitions.

Scope & Responsibilities

Brand Strategy & Governance

• Develop and implement a unified marketing framework across all brands
• Establish brand standards, messaging architecture, and visual identity guidelines
• Ensure consistency in collateral, websites, social media, and public communications
• Create standardized templates and brand toolkits for Business Units
• Conduct brand audits and identify opportunities for alignment and improvement

Lead Generation & Growth Strategy

• Develop and execute lead generation and prospecting strategies aligned with growth objectives
• Identify and prioritize target market segments across industries and geographies
• Partner with leadership teams to align marketing with sales goals
• Implement performance metrics to track conversion rates, pipeline contribution, and ROI
• Leverage digital campaigns, LinkedIn engagement, content marketing, and outbound strategies to generate qualified leads

Digital & Online Presence

• Oversee and manage external websites for each brand, ensuring consistency and optimization
• Lead SEO, SEM, and digital advertising initiatives
• Manage corporate and brand social media presence, including LinkedIn and other relevant platforms
• Develop and implement content strategies to enhance thought leadership and brand authority
• Ensure analytics tracking and data-driven optimization of digital performance

Vendor & Agency Management

• Select, manage, and evaluate marketing, public relations, and digital vendors
• Establish clear scopes of work, KPIs, and performance expectations
• Ensure cost efficiency and measurable ROI from external partners
• Coordinate PR efforts, press releases, and media strategy across brands

Market Research & Competitive Intelligence

• Conduct market research to identify growth opportunities and emerging trends
• Analyze competitor positioning and marketing strategies
• Identify underserved target segments and recommend positioning strategies
• Deliver executive-level insights and strategic recommendations

Standardization & Operational Excellence

• Implement scalable marketing processes across brands
• Own sales and marketing data accuracy and accountability and drive actionable insights to Company leadership. 
• Drive cross-brand collaboration and shared best practices
• Ensure marketing compliance with brand and regulatory standards

Sales & Marketing Systems Leadership

• Direct oversight of the Salesforce Administrator role
• Establish governance, data standards, and reporting architecture within Salesforce
• Drive CRM optimization to improve pipeline visibility, forecasting accuracy, and marketing attribution
• Develop actionable dashboards and executive-level insights from CRM data
• Partner with Business Units to improve adoption, data hygiene, and reporting discipline

Work Experience & Skills 

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field required
• MBA preferred

Experience

• 8–10 years of progressive marketing leadership experience
• Experience within multi-brand manufacturing environments preferred.
• Experience in B2B sales environment with a focus on TPC’s core End-Markets of Aerospace & Defense, Medical, Energy, and Technology preferred.
• Experience within private equity, multi-brand organizations, or portfolio environments required
• Demonstrated success in brand standardization across multiple business units
• Proven track record in lead generation and digital marketing performance

Skills & Competencies

• Strategic thinker with strong business acumen
• Expertise in brand architecture and multi-brand management
• Systems literacy across major marketing platforms (Salesforce, Hubspot, ZoomInfo etc.)
• Data-driven decision maker
• Strong vendor and agency management experience
• Excellent written and verbal communication skills
• Executive presence and ability to influence senior leadership
• High level of organization and project management capability

Personal Attributes

• Highly strategic yet execution-oriented
• Collaborative and diplomatic across diverse brand leadership teams
• Experienced within larger matrixed operating environments with a strong aptitude for influencing without direct authority and generating internal stakeholder buy-in.
• Comfortable operating in a fast-paced, growth-oriented environment
• Strong attention to detail with enterprise-level thinking
• Adaptable and solutions-focused

Working Conditions & Physical Requirements

• Primarily office-based work environment (on-site, hybrid, or remote as business needs require).
• Prolonged periods of sitting and working at a computer.
• Regular use of standard office equipment, including computer, phone, and video conferencing tools.
• Ability to communicate effectively in person, by phone, and electronically.
• Occasional standing, walking, and travel to manufacturing locations, vendor meetings, or industry events.
• Ability to travel as required for business needs.
• The Company will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.

Compliance Statements:

Equal Opportunity Employer

Equal Opportunity Employer: Disability/Veteran

ITAR Requirements:

This position may include access to information that is subject to U.S. export controls. To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State.