Product Marketing Manager

? Hudson, NH | ? $120,000 – $130,000 | ? Onsite

A well-established manufacturer and distributor of marine equipment is seeking an experienced Product Marketing Manager to join their growing team in Hudson, NH. This is an exciting opportunity for a marketing professional with a passion for the marine, boating, or outdoor recreation industry to take ownership of product positioning, go-to-market strategy, and brand growth in a dynamic, product-driven environment.

What You'll Do

• Develop and execute product marketing strategies that drive brand awareness, customer engagement, and revenue growth across marine equipment product lines
• Lead go-to-market planning for new product launches, including messaging, positioning, competitive analysis, and channel strategy
• Collaborate cross-functionally with sales, product development, and operations teams to align marketing initiatives with business objectives
• Create compelling marketing content including product collateral, digital campaigns, trade show materials, and sales enablement tools
• Monitor market trends, customer insights, and competitor activity to identify opportunities and inform product strategy
• Manage and track campaign performance metrics, reporting on ROI and making data-driven recommendations
• Support dealer and distributor relationships through targeted marketing programs and co-op initiatives
  
  

What We're Looking For

• 5 years of product marketing experience, ideally within the marine, outdoor recreation, consumer products, or manufacturing industries
• Proven ability to develop and execute go-to-market strategies from concept through launch
• Strong writing, storytelling, and content development skills with the ability to translate technical product features into compelling customer messaging
• Experience working with dealers, distributors, or multi-channel sales environments a plus
• Proficiency in digital marketing tools, CRM platforms, and marketing analytics
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Passion for the marine or boating industry strongly preferred
  
  

Compensation & Details

• Salary: $120,000 – $130,000 depending on experience
• Full-time, onsite in Hudson, NH
• Competitive benefits package
  
  

To be considered, please submit your resume in confidence to jhalsey@naglergroup.com. This is a confidential search — the hiring company will not be disclosed at time of application.

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