What are the responsibilities and job description for the Senior Director, Channel Planner (San Francisco, CA) position at The Mom Project?
Our Customer is an American worldwise clothing and accessories retailer, founded in 1969. Over the last 50 years, the company has grown from a single store to a global fashion business with seven brands. Their clothes are availabile in 90 countries worldwide through over 3,100 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.
We are seeking a Senior Channel Planner Director on a contract basis to support their business needs. This role is on-site in San Francisco, CA.
This role is responsible for translating brand strategy and media briefs into omnichannel media strategies. Serving as the key connection point between the brand team and the centralized media organization, this leader directs a team focused on delivering best-in-class channel planning. As the resident expert on channel mix and integrated planning, the Sr. Director guides media strategy, provides insights and best practices, and fosters collaboration across the portfolio. This role is pivotal in driving a full-funnel approach that builds long-term brand value while meeting business objectives.
Responsibilities
Strategy
Contractor benefits are available through our 3rd Party Employer of Record (Availble upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
We are seeking a Senior Channel Planner Director on a contract basis to support their business needs. This role is on-site in San Francisco, CA.
This role is responsible for translating brand strategy and media briefs into omnichannel media strategies. Serving as the key connection point between the brand team and the centralized media organization, this leader directs a team focused on delivering best-in-class channel planning. As the resident expert on channel mix and integrated planning, the Sr. Director guides media strategy, provides insights and best practices, and fosters collaboration across the portfolio. This role is pivotal in driving a full-funnel approach that builds long-term brand value while meeting business objectives.
Responsibilities
- Lead the omnichannel media planning and execution process, translating brand priorities into actionable strategies.
- Serve as the key liaison between brand teams and Media Shared Services, ensuring seamless translation of brand briefs into media plans.
- Cultivate a deep understanding of brand goals, business objectives, and consumer insights to align media strategies with brand direction.
- Establish proxy metrics and holistic KPIs incorporating business, marketing, and financial objectives.
- Drive media mix recommendations, ensuring optimal allocation of budget and resources.
- Partner with Media Agency planning teams to align granular media plans with overall media mix strategies.
- Act as the primary contact for Media Channel Activation teams, integrating channel-specific recommendations and identifying opportunities for innovation.
- Approve campaign optimizations and tactical adjustments with a comprehensive view of performance.
- Collaborate with Measurement and Interpretation teams to set measurable goals and evaluate effectiveness, applying learnings to future campaigns.
Strategy
- Develop holistic strategies with measurable KPIs.
- Drive innovation and continuous optimization in media approaches.
- Maintain deep knowledge of the evolving media landscape.
- Create scalable, integrated planning approaches to maximize ROI.
- Analyze and apply media data to drive decisions.
- Ensure focus on prioritized objectives and alignment with broader marketing goals.
- Lead and develop a high-performing team with succession planning.
- Build coalitions, resolve challenges collaboratively, and foster organizational change.
- Influence senior leadership and drive alignment across functions.
- Provide informed perspectives connected to business outcomes.
- Foster collaboration and empower teams while influencing upwards.
- Communicate effectively with executive-level stakeholders.
- Translate insights into actionable business opportunities.
- Drive accountability and agency management to maximize value.
- Continuously develop skills and elevate team performance.
- 10 years of marketing experience, with 7 years in omnichannel, full-funnel media planning and execution.
- 5 years of people management experience with proven collaborative leadership skills.
- Extensive experience translating brand strategy into scalable media strategies.
- Deep expertise in media channels, integrated full-funnel strategies, and industry trends.
- Skilled in working within matrixed organizations, influencing senior marketing leadership.
- Exceptional communicator with strong interpersonal and consensus-building skills.
- Change agent with the ability to lead transformation and foster cultural shifts.
- Entrepreneurial mindset, comfortable working through ambiguity and driving enterprise-level change.
Contractor benefits are available through our 3rd Party Employer of Record (Availble upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
