Assistant Marketing and Advertising Manager (Hybrid - Warren/Birmingham MI)

A partner of The Mom Project in the automotive industry is seeking a contract Assistant Marketing and Advertising Manager to help support their business needs.

This role will support the development and execution of a bold, creative, and customer-first marketing strategy for certified used vehicle initiatives. Collaborate with internal teams, partner agencies, and cross-functional stakeholders to implement integrated marketing campaigns across multiple channels, ensuring alignment with brand and creative strategy.

Responsibilities

• Drive day-to-day tactical execution for retail, CRM, and consumer site marketing workstreams
• Coordinate consumer website activities in partnership with the Digital Operations Specialist
• Collaborate with partner agencies to align creative and channel strategies
• Manage the development, production, and approval process for consumer marketing materials with creative agencies
• Liaise with internal marketing and social teams to leverage resources and comply with requirements and processes
• Develop expertise in the used vehicle market, including consumer behavior, product knowledge, and competitive analysis
• Partner with internal and external stakeholders to enhance the used car strategy
• Support the creation and implementation of an integrated dealer retail strategy and associated materials
• Track media and production budgets with accuracy and attention to detail
• Assist in developing initiatives that support overall team goals
• Maintain a positive, forward-thinking, and consumer-centric approach, challenging conventional thinking with innovative ideas
  
  

Skills And Qualifications

• Bachelor’s degree required
• 5 years of experience in consumer marketing or advertising
• Brand marketing experience is highly valuable for this role
• Strong proficiency in the MS Office Suite, especially PowerPoint and Excel
• Workfront experience is a plus (training available internally)
• Jira proficiency is preferred for site-related responsibilities
• Site management experience helpful; technical aspects handled by agency (no specialized technical knowledge required)
• On-the-job learning is expected and supported, with training available for tools and processes
• Proven ability to manage multiple projects simultaneously with strong project management skills
• Results-driven mindset with a focus on consumer engagement and brand growth
• Strong analytical skills to interpret site and marketing metrics and present actionable insights
• Ability to work effectively in ambiguous situations and take initiative to drive results
• Excellent verbal and written communication skills, with the ability to tailor messaging to internal and external audiences
• Advertising/marketing agency experience preferred, but not required
• Automotive industry experience is a plus
  
  

Hours and Location:

• Monday - Friday, 40 hours/week
• Hybrid Role - 2 days in Warren, 1 day in Birmingham, MI, and 2 days WFH/week
  
  

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.