Marketing Manager

We are a global and trusted leader in the design, manufacturing, and supply of high-performance sustainable building products and solutions for the construction industry. As the most energy-efficient, cost-effective building envelope solutions, insulated metal panels are at the forefront of sustainability. We serve the architectural, commercial/industrial, cold storage and food processing markets, and are committed to delivering the most advanced building products on the market.

Our future success is based on the quality of our people, who's expertise and motivation have helped ensure that we remain at the forefront of the construction materials manufacturing industry. In joining us you become an important part of a growing organization with a reputation for innovative design and use of technology, technical expertise, product quality, service excellence, and dedication to sustainability.

Summary: Responsible for executing the strategy and managing the marketing activity across the product lines associated the specific assigned product sector(s)

Essential Duties:

• Develop the marketing plans for the product sector(s), including customer acquisition strategies, communication strategies, and lead generation strategies.
• Utilize modern methods of communication targeting customers in the construction cycle, from the investment stage to sales transaction, leading to customer retention and loyalty.
• Promote products and solutions through PR, advertising, and direct marketing, both online and offline.
• Management of agency and partners on a day-to-day basis.
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Design and deliver marketing collateral for the sales teams and the marketplace. Examples include brochures, presentations, case studies, and technical guides.
• Apply product marketing compliance requirements as detailed Marketing Integrity Manual.
• Co-ordinate suitable events such as tradeshows, roadshows, lunch and learns, webinars, including coordinating production of displays and booths.
• Manage customer events and promote the company in the best possible way.
• Continuous day -to-day sales/technical team support to improve the stakeholders' experience.
• Use CRM to manage leads and improve engagement.
• Collaborate with management to develop, plan, and manage the Marketing budget, including resource allocation decisions.
• Measure the performance, efficiency, and effectiveness of campaign spend as it relates to lead generation.
• Conduct data analytics to measure effectiveness and evaluate opportunities to optimize activities.
• Manage other strategic initiatives and/or operational functions as needed.

Education/Experience:

• Bachelor’s Degree in marketing or a related discipline.
• Min 7 years relevant marketing program execution experience.
• Understanding of the construction industry is an asset.
• Experience in working with advertising, creative, and/or media agencies.
• Proven leadership abilities with a demonstrated potential to manage people.
• Must have experience in Building products, Specification, Construction and/or B2B building products.
• Up to 20% travel

Computer Skills:

• Must be highly proficient in all Microsoft Office applications (Word, Excel, PowerPoint) and Outlook.
• Experience updating websites using CMS tools.
• Experience using CRM software for marketing purposes.

Other Skills and Requirements:

• Excellent oral and written communication skills, including exceptional spelling and grammar.
• Proven ability to build relationships across various functional teams.
• High level of interpersonal skills.
• Detail-oriented team player with a keen interest in sustainable building.
• Strong problem-solving skills, creativity, flexibility, and ability to manage and reset priorities in a rapidly changing environment.
• Highly organized and proficient in project management.
• Self-motivated individual.
• Creativity and commercial awareness.
• Ability to maintain a high level of confidentiality.

• In-person position at our Deland, FL office
• Sponsorship is not available for this opportunity.