Email Marketing Specialist

Email Marketing Specialist

Contract: 4-6 month contract and should most likely get extended and possibly convert to direct hire if experienced

No C2C or third-party submissions

Location: Austin (78701) is preferred location but open to Dallas (75201) or Richardson (75082) locations

Schedule: 5 days onsite

Interview process: 2 rounds

Qualifications:

• 2-3 years of experience in email marketing or digital marketing preferred
• Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus
• Basic understanding of HTML and email design principles
• Knowledge of AMPscript for personalization is a big plus
• Strong attention to detail and organizational skills
• Analytical mindset with interest in campaign performance and optimization
• Excellent communication and teamwork skills
• Ability to learn quickly and adapt in a dynamic environment
• Bachelor’s degree in marketing, communications, business, or related field preferred

Responsibilities:

• Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment
• Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency
• Support the creation and maintenance of email templates, Cloud Pages, and subscription lists
• Help monitor campaign performance and contribute to reporting and insights
• Participate in A/B testing efforts (e.g., subject lines, content variations) to improve engagement
• Assist in quality assurance checks, including link validation, landing page accuracy, and tracking parameters
• Help maintain deliverability standards and support list hygiene practices
• Stay informed on Salesforce Marketing Cloud (SFMC) features and email marketing best practices
• Contribute to workflow improvements and documentation
• Perform additional tasks and support ad hoc projects as needed