What are the responsibilities and job description for the Intern, Marketing Automation position at The HEAT Group?
Are you interested in working in digital marketing for a championship sports organization? The Miami HEAT marketing team is seeking a Marketing Automation intern! This role will assist in the delivery of multi-channel digital campaigns. This role is responsible for participating in campaign creation and validation, thorough campaign performance synthesis and developing robust process documentation. The position is part of our Interactive Marketing department.
Essential Duties and Responsibilities:
Essential duties and responsibilities include but are not limited to:
- Assist in the digital marketing campaign processes: gather requirements, design audience segments, build marketing automation workflows, deliver communications, and report on results, all while identifying and recommending optimization opportunities.
- Work with key partners across the organization including marketing, ticket sales, corporate partnerships, premium and partnerships sales and service, season ticket membership services, and retail to manage their email and mobile app campaigns.
- Assist in customer journey mapping and design of marketing automation campaigns.
- Build and edit emails, landing pages, and other digital assets with HTML, CSS or the Adobe Creative Suite, when needed.
- Assist with creation of reports for measuring campaign performance.
- Produce accurate process documentation to support ongoing program optimization efforts.
- Perform other duties as assigned or apparent.
Desired Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Comfortable working with disparate requests from numerous clients on various timelines to schedule digital campaign production and communications, optimized for business results.
- Attention to detail, creativity, teamwork, problem-solving, desire to learn new technologies, communication skills.
- Experience with assembling, executing, and reporting on multi-channel campaigns is preferred.
- Proven experience with the following platforms: Braze, Eloqua, Adobe Creative Suite, Microsoft Office and/or Movable Ink.
- Sports/entertainment/travel industry experience preferred (B2C).
- Preferred this candidate to be organized and detail oriented. Able to meet tight deadlines and adapt to a fast-paced, fluid environment while balancing multiple tasks at once. Proficient in Microsoft Applications including Word, Excel, and PowerPoint preferred. Basic knowledge of the Adobe Creative Suite.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP