What are the responsibilities and job description for the Manager of Marketing position at The Fertilizer Institute?
Company Description The Fertilizer Institute (TFI) is the public voice of the fertilizer industry, advocating for fair regulation and legislation that support a safe, reliable, and sustainable supply chain. TFI serves as a trusted source of data and information for policymakers, industry stakeholders, and the public. Through conferences, events, and programs, TFI provides members with opportunities to network, share best practices, and grow their businesses. The organization also promotes industry initiatives focused on safety, environmental stewardship, and responsible nutrient management, helping to elevate standards across the sector.
Role Description The Manager of Marketing develops and implements marketing plans to promote TFI/FERT programs, services, resources, and events; strengthen membership recruitment and retention; and help grow non-dues revenue. The successful candidate will be a capable team member with the ability and strong desire to collaborate.
Responsibilities
- Responsible for the development and execution of marketing plans/campaigns for all TFI programs, products, events, and initiatives.
- In collaboration with the Vice President of Membership, design and implement member retention, recruitment, and engagement campaigns to achieve association member goals.
- Create and manage a marketing/communications calendar for all activities across TFI, including email, social posts, digital ads, etc. for events, membership (acquisition and renewal), programs, and any other areas that marketing and communications provides support.
- Assist in managing TFI/FERT/NFL’s social media presence across X/Twitter, Facebook, Instagram, LinkedIn, and YouTube, including content creation, scheduling, analytics, and paid campaigns.
- In partnership with the events team, develop signage, onsite branding, and other communications for each event.
- Measure results, analyze data, and identify opportunities to adjust and continually improve marketing efforts.
- Implements best practices in marketing and marketing technology.
- Maintain compliance with brand standards across all materials developed.
- Other duties and responsibilities as assigned.
- Ability to travel as needed (<20%).
Qualifications
- Bachelor’s degree in marketing, communications, or related field preferred or commensurate experience.
- Excellent verbal and written communication skills, including copy editing and proofreading.
- Strong project management skills and ability to drive consensus across cross-functional teams.
- Skilled in writing, editing, podcasting, video/audio editing, digital media production, photography, filmography, etc.
- Knowledge of Canva, Hootsuite, Word Press, etc.
- Experience analyzing performance-based metrics and implementing data-driven insights to enhance campaign strategy.
- Strategic thinker with demonstrated ability to conceptualize, build, and implement comprehensive, integrated marketing plans.
- Experience managing multiple projects in a fast-paced, deadline-driven environment.
- Excellent attention to detail.
The Fertilizer Institute (TFI) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
Qualified candidates should submit resume and cover letter via email to Jennifer Proctor at jproctor@communicationstrategies.net -- please include “TFI Marketing Manager” in the subject line.