What are the responsibilities and job description for the Community Relations Counselor position at The Delaney at Parkway Lakes?
Job Description
Hiring: Community Relations Counselor (Hourly $25–$30)
If you’re friendly, driven, and love connecting with people, this might be your perfect role. You’ll support our Marketing & Sales Director by focusing on building referral relationships, attending events, and helping families discover a community they’ll love. This position is responsible for executing on our referral development plan and reporting weekly referrals and tracking results.
We are seeking a Outreach Coordinator to drive lead generation, strengthen community relationships, and enhance our digital and brand presence across multiple channels. This role blends community outreach, event coordination, and hands-on marketing execution, including social media strategy, content creation, customer engagement, and sales team support.
Pay: $25.00 /hour
Schedule: Full-time
Benefits
Referral Development & Lead Generation
You’ll Represent Our Community Through
EEO Employer
Hiring: Community Relations Counselor (Hourly $25–$30)
If you’re friendly, driven, and love connecting with people, this might be your perfect role. You’ll support our Marketing & Sales Director by focusing on building referral relationships, attending events, and helping families discover a community they’ll love. This position is responsible for executing on our referral development plan and reporting weekly referrals and tracking results.
We are seeking a Outreach Coordinator to drive lead generation, strengthen community relationships, and enhance our digital and brand presence across multiple channels. This role blends community outreach, event coordination, and hands-on marketing execution, including social media strategy, content creation, customer engagement, and sales team support.
Pay: $25.00 /hour
Schedule: Full-time
Benefits
- 401(k) with company match
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Referral program
- Vision insurance
Referral Development & Lead Generation
- Work closely with the Director of Marketing & Sales to plan and execute referral lead-generation activities that produce qualified inquiries and move-ins.
- Maintain strong relationships with referral sources through consistent outreach and follow-up.
- Complete paperwork and enter accurate data in the lead management system daily.
- Report weekly on referral development plan activities and track outcomes.
- Stay up-to-date on competitors (strengths/weaknesses) and help address objections proactively.
- Participate in in-house marketing events and help generate resident/prospect referrals.
- Actively participate in community outreach efforts.
You’ll Represent Our Community Through
- One-on-one appointments
- Luncheon meetings/presentations
- Industry networking meetings
- Expos/conferences (attend/sponsor)
- Cold calls / drop-by visits
- Off-site educational presentations
- Public relations opportunities
- Consistent follow-up with all networking contacts
- College degree in sales, marketing, or business preferred
- Experience in marketing, sales, or outreach (senior living a plus!)
- Strong communication and relationship-building skills
- Comfortable with social media, content creation, and basic design (Canva or similar)
- Organized, self-motivated, and enjoys being out in the community
EEO Employer
Salary : $25 - $30