Director, Integrated Marketing, Advanced Hydration

The Director, Integrated Marketing leads the development and execution of integrated marketing strategies for the Advanced Hydration portfolio, which includes BODYARMOR, POWERADE, vitaminwater, and smartwater, across multiple key bottling partners. This role is responsible for creating and implementing end-to-end integrated marketing plans for the assigned territory, translating national brand strategies into localized, high-impact programs that drive consumer awareness, education, trial, and in-market execution. Success in this role requires strong cross-functional leadership, effective collaboration with bottling partners, disciplined execution, and delivering measurable results in a highly matrixed environment.

Responsibilities

• Integrated Marketing Strategy & Execution: Develop and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio across multiple bottlers.
• Localization of National Strategies: Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
• Bottler Communication & Alignment: Lead bottler-facing marketing communication by aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
• Bottler & Customer Engagement: Act as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
• Local Marketing Opportunities: Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
• Cross-Functional Collaboration: Partner with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership teams to deliver integrated plans across all consumer touchpoints.
• Budget Management: Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
• Campaign Measurement & Reporting: Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
• Execution Support: Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.
  
  

Requirements

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience

• 8 years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage industry strongly preferred).
• Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
• Strong experience working with bottlers, distributors, or franchise partners, with a demonstrated ability to influence execution without direct authority.
• Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
  
  

Skills

• Excellent communication, collaboration, and stakeholder influence skills.
• Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution.
• Strong analytical skills with proficiency in Excel and PowerPoint.
  
  

Travel: Willingness to travel up to ~50% to support bottler engagement and in-market execution.

What’s In It for Me?

• Impactful Leadership: Lead the marketing strategy for some of the most iconic hydration brands in the world, driving meaningful consumer engagement and business growth.
• Collaborative Environment: Work in a highly matrixed, cross-functional team where your ideas and leadership will shape the future of our Advanced Hydration portfolio.
• Professional Growth: Gain exposure to national and local marketing strategies, bottler partnerships, and cross-functional collaboration, positioning you for future leadership opportunities.
• Competitive Benefits: Enjoy a comprehensive benefits package, including health, wellness, and retirement plans, as well as generous vacation and parental leave policies.
• Global Brand Legacy: Be part of a company that has been refreshing the world and making a difference for over 135 years.
• Dynamic Work Culture: Thrive in a fast-paced, innovative environment that values diversity, inclusion, and creativity.
• Travel Opportunities: Experience diverse markets and communities while supporting bottler engagement and in-market execution.
  
  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Pay Range

United States of America: $169,000 - $200,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities

Atlanta

Travel Required

26% - 50%

Relocation Provided:

No

Job Posting End Date

May 8, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Pay Range:United States of America: $0 - $0

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:0 - 20

Long-term Incentive reference value is a market-based competitive value for your role