What are the responsibilities and job description for the Senior Director, Global Marketing Procurement position at The Coca-Cola Company?
This is an Individual Contributor role that will require the incumbent to be based in Atlanta, Georgia.
We’re seeking a Senior Director, Global Marketing Procurement (North America) to lead media procurement initiatives and manage a $1B marketing spend. This individual will drive strategic sourcing for North American media, working as a key business partner across marketing, operations, and external agencies. The role requires significant expertise in media procurement, contract negotiation, and performance management to ensure the optimal mix of commercial value and strategic partnerships.
Key Responsibilities
Strategic Leadership
What This Role Is — and Is Not
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Budget Management, Category Management, Communication, Continual Improvement Process, Contracts, Economic Cost Drivers, Group Problem Solving, Low Cost Country Sourcing, Marketing Capabilities, Microsoft Office, Negotiation, Procurement Practices, Strategic Sourcing, Supplier Relationship Management, Technical Category Procurement
Pay Range
United States of America: $162,000 - $188,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities
Atlanta
Travel Required
26% - 50%
Relocation Provided:
No
Job Posting End Date
May 10, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: $0 - $0
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role
We’re seeking a Senior Director, Global Marketing Procurement (North America) to lead media procurement initiatives and manage a $1B marketing spend. This individual will drive strategic sourcing for North American media, working as a key business partner across marketing, operations, and external agencies. The role requires significant expertise in media procurement, contract negotiation, and performance management to ensure the optimal mix of commercial value and strategic partnerships.
Key Responsibilities
Strategic Leadership
- Lead procurement strategies for $1B media spend, negotiate commercial terms, and analyze cost models.
- Partner with agencies, digital platforms, and service providers to ensure value and efficiency.
- Implement innovative approaches using data analytics and cutting-edge sourcing processes.
- Oversee relationships with media agencies and platforms, ensuring contracts and performance align with business goals.
- Benchmark media planning and buying effectiveness via cost, reach, ROI, and other metrics.
- Work closely with marketing, legal, finance, and external stakeholders to integrate media procurement into the broader business strategy.
- Support transformation initiatives with cross-functional and global teams.
- Assess industry trends, evolving technology, and business impacts to ensure continuity and capitalize on emerging opportunities.
- Create scalable best practices for cost modeling, measurement, and ROI.
What This Role Is — and Is Not
- A commercial, deal‑owning media procurement role with direct responsibility for $1B in North American media spend.
- Focused on negotiating, structuring, and enforcing media agency and platform agreements.
- Accountable for media economics: fees, incentives, transparency, performance guarantees, and value realization.
- A hands‑on individual contributor role requiring personal leadership of sourcing events, contract negotiations, and supplier performance reviews.
- A commercial counterweight to marketing, ensuring agency and platform partnerships deliver measurable business value.
- Embedded in marketing but grounded in enterprise procurement rigor and financial accountability.
- A media strategy, planning, or brand marketing role.
- A consultative or advisory procurement role without direct deal ownership.
- A role focused solely on stakeholder influence or governance.
- An indirect procurement or shared services sourcing position.
- A people‑management role — success comes from personal execution and negotiation.
- A role suitable for candidates whose media experience is limited to planning, optimization, or performance analysis without commercial accountability.
- Candidates must have direct, hands‑on experience negotiating and managing media agency and platform contracts.
- Experience: 10 years of business experience with deep knowledge of the North America media marketplace.
- Expertise: Strong understanding of media agencies, digital media, eCommerce, planning and optimization, tools, data, and measurement.
- Leadership: Proven ability to manage multi-million-dollar portfolios, long-term business decisions, and global collaboration.
- Skills: Contract negotiation, performance management, stakeholder engagement, and strategic problem-solving.
- Communication: Exceptional verbal and written communication skills focused on influence and collaboration.
- Travel: Up to 20-30% (global).
- Impact: Drive key company goals across savings, cash flow, sustainability, and talent.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Budget Management, Category Management, Communication, Continual Improvement Process, Contracts, Economic Cost Drivers, Group Problem Solving, Low Cost Country Sourcing, Marketing Capabilities, Microsoft Office, Negotiation, Procurement Practices, Strategic Sourcing, Supplier Relationship Management, Technical Category Procurement
Pay Range
United States of America: $162,000 - $188,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities
Atlanta
Travel Required
26% - 50%
Relocation Provided:
No
Job Posting End Date
May 10, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: $0 - $0
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role
Salary : $162,000 - $188,000