Growth Marketing Manager (TikTok & App Growth)

Company Description

The Breadwinners Club is a Gen-Z-led growth and performance marketing agency that scales consumer apps through TikTok-first acquisition. We’ve driven 456M views across 6K posts, manage $10M in annual ad spend, and have worked with everyone from fast-growing startups to brands like Perplexity, Figma, ThredUp, Zora, and Frito-Lay.

Our model is simple:

• Produce 100 lo-fi TikToks per month per client

• Rapidly test hooks, formats, and narratives

• Identify winning creatives

• Scale winners through paid ads to drive efficient installs

We move fast, test aggressively, and optimize relentlessly. We’re deeply plugged into TikTok culture, creator behavior, and performance — and we care about results, not vanity metrics. We’re intentionally building a hybrid, in-person culture, with the team working together in Plano, TX three days a week.

Role Description

We’re hiring a Growth Marketing Manager to fully own growth strategy and execution for ~3–4 client accounts. This role sits at the intersection of content strategy, analytics, creator management, and client ownership.

This is a high-ownership, high-autonomy role. You’ll be trusted to make day-to-day decisions, adjust strategy based on performance, and run your accounts like mini businesses. We’re looking for someone who doesn’t wait to be told what to do — you see patterns, propose solutions, and execute.

You should be comfortable in the weeds with content, data, creators, and client communication.

What You’ll Do

Client & Account Ownership

• Own growth strategy and execution for 3–4 active clients

• Act as the primary point of contact — managing expectations, updates, and alignment

• Deeply understand each client’s app, funnel, and acquisition goals

• Run client check-ins and present performance insights, learnings, and next steps

• Ensure projects stay on track across timelines, scope, and output

TikTok Growth Strategy & Content Execution

• Build and iterate TikTok content strategies designed to drive installs

• Oversee production of 100 videos per month per client

• Develop and refine content briefs, hooks, formats, and narratives

• Manage and guide creators through feedback, iteration, and approvals

• Spot patterns in winning content and turn them into repeatable systems

• Stay chronically online — tracking trends, formats, audios, and cultural moments

Analytics, Insights & Optimization

• Analyze organic and paid performance to identify what’s converting

• Read content-level insights (hook retention, watch time, CTR, CPI, comments)

• Identify winning creatives and collaborate with paid media to scale them

• Turn performance insights into clear creative improvements

• Help shape testing roadmaps and experimentation plans

Paid Ads Collaboration

• Partner closely with paid media buyers to boost top-performing content

• Understand how creative impacts CPI and downstream performance

• Help prioritize which creatives to scale and why

• Use paid results to inform future organic content strategy

Team & Process Collaboration

• Work closely with creators, editors, media buyers, and ops

• Maintain clean workflows, briefs, and feedback loops

• Contribute to improving internal systems for speed and quality

• Be a calm, reliable operator in a high-output environment

What We’re Looking For

• 2–5 years experience in growth marketing, content, or account ownership roles

• Strong TikTok instincts and short-form creative intuition

• Experience managing multiple clients or projects at once

• Comfortable reading data and explaining why something worked

• Clear, confident communicator with clients and creators

• Organized, proactive, and decisive

• Chronically online, culturally fluent, and performance-oriented

Bonus Points If You Have

• Paid ads or media buying experience

• Experience managing creators or influencer campaigns

• Startup or agency background

Why This Role

• High trust, high ownership, low micromanagement

• Direct impact on client growth and agency performance

• Work with a fast-moving, culturally fluent team

• Clear path to increased responsibility and comp as we scale