What are the responsibilities and job description for the Social Media and Marketing Specialist position at The Agave Realty Group?
Overview
We’re looking for a hands-on Social Media & Marketing Specialist who can both think and execute. This role is for someone who creates, posts, analyzes, and improves—owning day-to-day marketing efforts across social, digital, and content channels. You’ll also support marketing operations, including materials and event preparation. You’ll play a key role in growing brand awareness, engaging audiences, and driving results.
Key Responsibilities
- Plan, create, and publish content across social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
- Write captions, design basic graphics, and coordinate photo/video content
- Manage content calendars and ensure consistent posting
- Monitor engagement, respond to comments/messages, and build community
- Launch and manage digital marketing campaigns (email, paid ads, promotions)
- Track performance metrics and optimize campaigns based on data
- Collaborate on marketing strategies and bring ideas to execution quickly
- Maintain brand voice and consistency across all channels
- Manage marketing inventory, including tracking, ordering, and organizing promotional materials
- Create and prepare marketing materials for events, campaigns, and internal needs (flyers, signage, swag, presentations, etc.)
- Assist with event marketing logistics, including setup materials and coordination
- Stay up to date on trends, tools, and platform changes
Qualifications
- 2–5 years of experience in social media and/or digital marketing
- Strong content creation skills (writing, basic design, short-form video)
- Experience managing social platforms and scheduling tools
- Familiarity with analytics and performance tracking (Meta Insights, Google Analytics, etc.)
- Ability to manage multiple projects and meet deadlines
- Comfortable with both digital and physical marketing tasks (inventory, event materials, etc.)
- Self-starter with a strong sense of ownership and follow-through
Language:
- Spanish (Required)
- English (Required)
Willingness to travel:
- 25% (Preferred)
Work Location: Hybrid remote in Pasadena, TX 77505