What are the responsibilities and job description for the Video Editor & Social Media Manager position at TGTHR?
***This position is for ON SITE only role in Los Angeles. No remote applicants (and no one not based in Los Angeles) will NOT be considered.
TGTHR is a premium men’s essentials brand built around confidence through form, fit, and feel.
We create elevated basics through obsessive focus on fabric science, fit engineering, and wash alchemy — designing products that meaningfully improve how men feel in their bodies.
TGTHR is a founder-led brand, built by operators with 40 years of combined experience across fashion, e-commerce, and brand building. The brand is launching in January 2026 for the USA market, with a global rollout later in the following 12 months.
Our founders have collectively:
- Generated hundreds of millions of dollars in consumer revenue
- Built and scaled multiple DTC and omnichannel brands
- Produced and distributed tens of millions of garments globally
- Led high-performing paid media strategies across Meta, Google, TikTok, and other leading platforms
- Developed deep TikTok Shop expertise, driving performance through content-led commerce, creator partnerships, and conversion-optimized storefronts
This is a company being built with experienced leadership, proven systems, and high standards from day one.
For the right candidate, this role offers:
- Direct access to founders who have scaled real businesses
- Exposure to best-in-class e-commerce, paid media, and platform strategy
- Real ownership and responsibility, not busywork
- A chance to help build a premium, long-term brand the right way
- We’re looking for someone who wants to learn fast, execute cleanly, and grow alongside the brand.
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THE ROLE
We’re hiring a Social Media Manager & Editor who will lead the strategy, execution, and evolution of TGTHR’s social presence. This role blends:
- Strategic Social Media Management
- Creative Direction & Content Strategy
- Video Editing & Creative Production
- Social Listening & Trend Identification
You will shape how TGTHR shows up daily — not just posting content, but driving brand narratives that resonate with our audience from both a brand POV and a founder POV.
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RESPONSIBILITIES
Social Media Strategy & Management
- Lead social strategy for platforms including Instagram & TikTok (priorities),, YouTube Shorts, and others
- Set content cadence, formats, hooks and strategic direction
- Monitor, analyze, and report performance trends
- Own social KPIs tied to awareness, retention, and brand affinity
Content Creation & Editing
- Edit and produce short-form video (Reels, TikToks, Shorts) with strong pacing, hooks, and brand voice
- Collaborate with founders and creative team on content concepts
- Ensure all social creative aligns with TGTHR brand identity and standards
- Create carousels and other relevant image based posts
- Work with growth team to help on ad creative, based off of top performing UGC based, organic social content
Social Listening & Trend Intelligence
- Daily social listening to identify trends, language shifts, cultural moments
- Surface trend opportunities and creative ideas weekly
- Apply insights to content strategy and creative executions
Brand & Founder POV Execution
- Generate content ideas from a brand POV (product, heritage, taste)
- Translate founder POV (vision, ethos, intentionality) into social narratives
- Help communicate TGTHR’s positioning through stories, hooks, and visual language
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PREFERRED SKILLS
- Strong social media leadership & strategy
- Advanced video editing skills (short-form focus)
- Excellent storytelling instincts
- Keen social listening & directional foresight
- High attention to brand voice and creative standards
- Comfortable both strategy and execution, especially for e-commerce brands
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NICE TO HAVE
- Experience in fashion, apparel, or DTC
- Experience with drops, pre-orders, or limited launches
- Familiarity with subscriptions and bundles
- Strong opinions backed by logic and data
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WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
- Own TGTHR’s social calendar consistently
- Increase engagement and quality of branded content
- Surface actionable trend insights weekly
- Deliver content that reflects both brand and founder vision with clarity, craft, and consistency
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APPLICATION INSTRUCTIONS
PLEASE SUBMIT APPLICATION VIA THIS LINK (Google Form):
- https://docs.google.com/forms/d/e/1FAIpQLSe1xwhCAmkrwmeFv4mB2m6UWJA8EQ_6HMNc3RTR1G4eift7ow/viewform?usp=dialog