Senior Manager Marketing Operations

Key Responsibilities:

• Lead and Develop Team: Directly manage Business Development Representatives, Technical Marketing Manager and the Marketing Communications Manager, fostering collaboration and accountability
• Integrated Campaigns: Translate marketing tactics into integrated programs, engaging and cultivating customers throughout their buying journey for a consistent experience across channels.
• Marketing Communications Strategy: Create and deploy impactful content and campaigns focused on the company value offers, ensuring brand and messaging alignment across solutions and relevant topics.
• Business Development: Be responsible for opportunity funnel creation for key markets, develop plans to increase brand competitiveness, and drive demand generation activities.
• Collaboration: Partner closely with US Product Marketing and Sales to align marketing activities with business goals.
• Performance Optimization: Track program success, drive continuous improvements, and assemble end-to-end traceability of the funnel using digital metrics and benchmarks.
• Content Leadership: Advise, lead, and implement marketing communications and campaigns across public relations, business development, tradeshows, digital channels, and the Marketing Technology stack. Leverage new technologies such as AI for personalized content creation
• Strategic Planning: Design and complete multi-year customer engagement strategy and programs, optimizing demand creation approaches across the organization.
• Stakeholder Engagement: Lead the Promotional Review Committee, collaborating with Medical, Legal, Regulatory, and Marketing leaders to influence positive outcomes and process improvements.
• Showroom management: Develop and implement a showroom strategy that aligns with marketing and sales objectives, ensuring the space showcases the full Pharmacy Automation value proposition across all customer segments

Qualifications:

• Bachelor’s degree in business, marketing, communications, or related field required, Master’s degree preferred
• 7 years of marketing experience, preferably in pharmacy, medical device or capital goods industry, including global and regional roles required
• 3 years of direct people management experience required
• Consistent record of high performance and results in marketing communications and business development
• Experience with CRM systems, marketing automation platforms (e.g. Salesforce, Maketo), and analytics tools (PowerBI) required
• Strong written and verbal communication skills
• Experience in digital marketing, tradeshow strategy, and planning
• Ability to lead multiple projects in a fast-paced environment
• Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings)
• Position based in Durham, NC, with hybrid work arrangement