Associate Brand Manager

Primary Function

The Associate Brand Manager will support the development and execution of global product and brand strategies across a diverse portfolio of consumer products and categories. This role partners cross-functionally with product development, insights, design, engineering, finance, legal, sales, and regional teams to help bring innovative products to market and support strong commercial performance. The ideal candidate is highly organized, consumer-focused, data-driven, and passionate about product innovation, brand storytelling, and portfolio strategy.

Max rate: $41/hr.

Location: Pawtucket, RI - Hybrid

Contract: 6/1/26 - 10/31/26

Duties & Responsibilities

• Support the development of global product strategies and line plans from concept through launch
• Leverage consumer, category, cultural, and competitive insights to inform product innovation, platform evolution, and portfolio decisions
• Analyze market trends, category performance, and competitive activity to identify whitespace opportunities and growth strategies
• Partner with cross-functional teams including product development, insights, design, engineering, finance, and legal to efficiently move projects forward
• Help shape go-to-market strategies by aligning product positioning, intent, and storytelling across global regions
• Support U.S. market execution through line planning, forecasting, sell-in readiness, and collaboration with sales teams to ensure successful in-market performance
• Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional opportunities and challenges
• Maintain forecasting tools, development systems, and tracking processes to ensure accurate product, timeline, and financial information
• Create clear presentations, frameworks, and internal storytelling materials that communicate product strategies and business recommendations effectively
• Keep cross-functional teams aligned through consistent communication of priorities, project updates, timelines, and key decisions
• Support multiple projects and workstreams simultaneously in a fast-paced, collaborative environment
• Explore and apply AI-powered tools to improve productivity, analysis, and creative problem-solving

Skills & Qualifications

• Strong understanding of brand management, product strategy, and consumer-driven innovation
• Experience supporting product development processes, line planning, forecasting, and sales collaboration
• Ability to analyze quantitative and qualitative data and translate insights into actionable recommendations
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Excellent communication and presentation skills with the ability to influence cross-functional stakeholders
• Collaborative mindset with the ability to work effectively across global, regional, and commercial teams
• Strong analytical thinking and problem-solving capabilities
• Proficiency in Microsoft PowerPoint and Excel
• Comfort experimenting with and utilizing AI-powered tools to improve workflows and business outcomes
• Adaptable and comfortable working across multiple brands, categories, and stages of product development

Education & Experience

• Bachelor’s degree in Marketing, Business, Strategy, or a related field required
• MBA or advanced degree preferred
• Minimum of 3 years of experience in brand management, product strategy, consumer goods, or a related field
• Experience working in a cross-functional, fast-paced consumer products environment preferred