What are the responsibilities and job description for the Marketing Specialist position at Teal Energi?
Job Title: Marketing Specialist
Location: Dayton, OH (Hybrid)
Employment Type: Full-Time
About the Role
We’re seeking a creative and detail-oriented Marketing Specialist to support our growing marketing efforts. This role is ideal for someone who enjoys blending strategy with execution—crafting compelling content, optimizing for search, and driving brand visibility across multiple channels. You’ll collaborate cross-functionally to enhance our messaging, strengthen our digital presence, and deliver consistent, high-quality marketing assets.
Key Responsibilities
- Develop and execute content across web, email, social, and print channels.
- Write clear, engaging, and persuasive copy aligned with brand voice and campaign goals.
- Manage SEO tasks including keyword research, on-page optimization, and performance tracking.
- Create and publish blogs, articles, landing pages, case studies, and other marketing content.
- Support the development of marketing campaigns and assist with project coordination.
- Analyze content and campaign performance metrics and recommend data-driven improvements.
- Ensure consistency in branding, messaging, and visual identity across all platforms.
- Collaborate with internal teams (sales, product, leadership) to gather insights and translate them into market-ready content.
Qualifications
- Bachelor’s degree in Marketing, Journalism, Communications, or a related field.
- Minimum 2 years of hands-on experience in copywriting, SEO, and content creation.
- Demonstrated ability to produce high-quality written content across multiple formats.
- Strong understanding of SEO tools and analytics platforms (e.g., Google Analytics, Search Console, SEMRush, Moz).
- Excellent communication, editing, and proofreading skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Work Environment
- Hybrid role based in Dayton, OH – candidates must be able to work on-site several days per week.
- Collaborative, supportive team environment with opportunities for professional growth.
Why Join Us
- Competitive compensation package
- Opportunities to shape content strategy and influence brand presence
- A culture that values creativity, innovation, and continuous improvement