Director, Platform Marketing

About the business

Tata Electronics Private Limited (TEPL) is a greenfield venture of the Tata Group with expertise in manufacturing precision components.

Tata Electronics (a wholly owned subsidiary of Tata Sons Pvt. Ltd.) is building India’s first AI-enabled state-of-the-art Semiconductor Foundry. This facility will produce silicon for applications such as power management IC, display drivers, microcontrollers (MCU) and high-performance computing logic, addressing the growing demand in markets such as automotive, IoT, computing and data storage, wireless communications and artificial intelligence.

Tata Electronics is a subsidiary of the Tata group. The Tata Group operates in more than 100 countries across six continents, with the mission 'To improve the quality of life of the communities we serve globally, through long term stakeholder value creation based on leadership with Trust.’

Key Deliverables

Criticality of the role to the business

Director, Platform Marketing for the Foundry Business will play a critical role in conducting market intelligence, helping to build a best-in-class technology and IP platform portfolio marketing the Foundry offerings and managing Strategic Customer engagements to support Tata Electronics’ growth plan and business objectives.

Market Intelligence:

• Conduct comprehensive market research (with analysts) covering market size (TAM, SAM), customer types, competitor offerings etc.
• Identify the product feature requirements of end customers and capture early industry/technology trends to help Tata Electronics develop platform technology portfolio roadmap
• Identify the new markets and opportunities to expand foundry offerings portfolio

Help Build Product portfolio:

• Translate market insights into platform feature offerings that meet end-customer requirements by working with Design, Technology and Business Development teams
• Assit senior management with market analysis and business case to make long-term strategic decisions regarding the foundry product portfolio
• Drive the business case including market size, right time to enter, resources, demand, and pricing model to deliver a technology solution with returns consistent with Tata Electronics growth objectives

Marketing of the Foundry offering:

• Develop product positioning, placement and messaging that differentiates the portfolio in the marketplace
• Plan and execute all marketing activities during the life cycle of a new product. Create and deploy compelling presentation collateral to articulate the value of Tata Electronics' integrated solutions to the customers and end-users to drive adoption.
• Develop go-to-market plans, customer-facing presentations and positioning for new offerings
• Highlight Tata Electronics’ offerings with strong external presence at technology conferences, trade shows, webinars, etc.

Strategic Customer engagement:

• Identify anchor/strategic customers for target market segments
• Build a deep understanding of customer product portfolio and drive customer onboarding to Tata Electronics Foundry offerings

Essential Attributes

• This role requires a deep understanding of the semiconductor technologies, foundry offerings, chip architectures, and end-customer requirements
• Skills: Market research, business analysis, strategic thinking, communication and presentation skills
• Ability to develop and maintain relationships with internal and external stakeholders
• Work closely with cross-functional teams including business development, and design to ensure successful project execution and alignment with business objectives
• Open for travel

Qualifications

MBA Engineering/Technical undergraduate degree

Required Experience Level

• Appx. 15 years’ experience in relevant areas such as product marketing, business development, sales and product development in the semiconductor industry