What are the responsibilities and job description for the Go to Market Manager position at talentpluto?
Go-To-Market (GTM) Manager
Location: New York, NY (in-person, flexible)
Compensation: Competitive base ($85K-$140K depending on experience) variable equity
Our partner is hiring a GTM Manager to help build and scale their outbound growth engine from the ground up. This is an early, high-impact role working directly with the CEO and founding sales lead to define how the company generates pipeline and brings its product to market.
This is not a traditional SDR or marketing role. You'll operate across both strategy and execution — owning outbound, testing messaging, building systems, and helping establish a repeatable motion as the company scales.
- Own outbound pipeline generation across cold calling, email, and LinkedIn
- Work closely with leadership to design and refine the company's GTM strategy
- Build and optimize outbound systems, workflows, and messaging from scratch
- Identify and prioritize target accounts within finance and accounting organizations
- Engage and qualify senior stakeholders (CFOs, finance leaders)
- Partner with GTM engineering to leverage tools and automation for scale
- Continuously test and iterate on messaging, channels, and targeting
- Provide market feedback to inform product positioning and sales strategy
- Help lay the foundation for the future outbound / SDR function
- Experience in outbound sales, SDR/BDR, or early-stage GTM roles
- Strong ability to operate both strategically and tactically
- Comfortable with high-volume outreach, especially cold calling
- High intellectual curiosity and ability to understand complex products
- Strong communication skills and ability to engage senior stakeholders
- Highly motivated, self-starter with a desire to build in an early-stage environment
- Interest in or exposure to finance, accounting, or CFO-facing products is a plus
- Direct exposure to leadership and influence on company growth
- Opportunity to build a GTM function from 0→1
- Clear path to leadership or closing roles as the team scales
- High deal sizes ($100K ACV) and enterprise exposure early in your career
- Early-stage environment with real ownership and upside
Salary : $85,000 - $140,000