Digital Strategy Director

The Director, Digital Strategy & eCommerce is a commercial leader responsible for the revenue performance of the organization's digital ecosystem, including consumer-facing websites, partner portals, and mobile applications. This role owns the strategy that drives customer acquisition, digital engagement, conversion, and revenue growth across all digital channels.

This is a growth and revenue leadership position—not a technology roadmap role. The successful candidate will combine brand strategy, performance marketing, conversion optimization, and digital commerce expertise to create seamless customer journeys from discovery through booking, engagement, and post-purchase interactions

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The role requires a commercially focused, creatively ambitious, and analytically driven leader who can define success across digital touchpoints, deliver measurable business outcomes, and lead cross-functional teams to achieve revenue target

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Key Responsibilit

iesDigital Channel Ownership & Revenue Gro

• wthOwn the commercial performance of all digital channels, including websites, partner platforms, and mobile applicatio
• ns.Drive revenue growth, customer acquisition, conversion, and digital engageme
• nt.Develop and execute end-to-end digital channel strategies across acquisition, conversion, retention, and ancillary revenue generati
• on.Partner with Finance and Revenue Management to forecast revenue, evaluate ROI, and report performance to executive leadersh
• ip.Manage digital channels with a P&L mindset, prioritizing investments based on business impact and growth opportuniti

es.Customer Acquisition & Demand Generat

• ionDevelop innovative, insight-driven acquisition strategies across paid, organic, content, SEO, CRM, partnerships, and emerging channe
• ls.Collaborate with Brand, Content, CRM, Media, and Communications teams to create integrated customer acquisition progra
• ms.Identify new audience segments and growth opportunities through data, market insights, and business case developme
• nt.Ensure digital experiences are both high-performing and aligned with brand standar

ds.Conversion Optimization & Digital Comme

• rceOwn the end-to-end conversion funnel with a focus on reducing friction and increasing bookings and transactio
• ns.Lead testing and optimization programs, including A/B and multivariate testi
• ng.Partner with analytics teams to identify customer behavior trends, conversion barriers, and improvement opportuniti
• es.Establish performance benchmarks and continuously improve digital conversion metri

cs.Digital Ecosystem & Customer Journey Strat

• egyCreate a cohesive digital experience across web, mobile app, and physical/digital customer touchpoin
• ts.Define strategies that connect pre-purchase, in-product, and post-purchase experiences into a unified customer journ
• ey.Collaborate with Product, Technology, and Experience teams to ensure platform capabilities support commercial objectiv
• es.Leverage personalization, AI, and automation technologies to improve customer engagement, conversion, and retenti

on.Leadership & Stakeholder Managem

• entLead and develop a team of senior managers and digital professiona
• ls.Own and prioritize the digital enhancement roadmap based on business impact and R
• OI.Align cross-functional stakeholders across Marketing, Product, Technology, Analytics, CRM, Customer Experience, and external partne
• rs.Present digital strategy, performance insights, and investment recommendations to executive leadersh
• ip.Manage vendor and agency relationships supporting digital commerce, analytics, personalization, and optimization initiativ

es.Qualificati

• ons10 years of experience in digital commerce, eCommerce, growth marketing, or digital strate
• gy.Proven experience owning a digital revenue channel with accountability for acquisition, conversion, and revenue performan
• ce.Strong background in digital acquisition strategy, customer journey optimization, and conversion rate optimization (CR
• O).Expertise in A/B testing, multivariate testing, digital merchandising, and performance analyti
• cs.Experience managing large-scale digital ecosystems across web, mobile applications, and customer touchpoin
• ts.Strong analytical skills with the ability to translate data into actionable business strategi
• es.Experience developing business cases, ROI models, and executive-level recommendatio
• ns.Demonstrated success leading high-performing teams and influencing cross-functional stakeholde
• rs.Knowledge of AI-driven personalization, automation, and emerging digital commerce technologi
• es.Excellent executive communication, presentation, and stakeholder management skil
• ls.Bachelor's degree required; advanced degree preferr