What are the responsibilities and job description for the Director of Growth Marketing position at TalentoHC?
Director of Growth Marketing
Location: Downtown Los Angeles, CA
Employment Type: Full-Time | Direct Hire
Schedule: 5 days onsite to start; moves to 4 days onsite / 1 day remote after 90 days
Experience: 10 years in performance marketing; 2-3 years at Director level
Compensation: $165,000 - $190,000 depending on experience
About the Opportunity
TalentoHC is partnering with a well-established, high-growth organization in Los Angeles to place a Director of Growth Marketing. Our client has been operating for nearly two decades, runs a significant paid media operation, and is looking for a senior performance marketing leader to own it.
This is a hands-on leadership role with full accountability for Google Ads performance across Search, Performance Max, YouTube, and Display. You will own CPL, lead quality, and downstream revenue metrics, partnering directly with executive leadership on strategy and budget allocation. The intake and call center functions report into marketing, giving this role direct influence over the full funnel from first click to closed case.
Key Responsibilities
Build, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display with a focus on lead volume, lead quality, CPL, and cost-per-case performance
Structure campaigns with disciplined account architecture, keyword strategy, audience layering, bidding logic, and negative management
Execute structured testing roadmaps across ad copy, bidding strategies, landing pages, and targeting to drive measurable efficiency gains
Monitor daily pacing, budget delivery, and performance volatility, proactively identifying and resolving inefficiencies
Ensure accurate tracking and attribution across GA4, GTM, call tracking platforms, and CRM integrations
Troubleshoot lead flow issues, pixel discrepancies, tagging errors, and routing problems in partnership with analytics and intake teams
Analyze full-funnel performance from click to call to qualified to closed and deliver actionable optimization recommendations
Collaborate with creative teams to guide messaging, offers, and asset requests based on performance data and search intent
Deliver clear reporting on spend, leads, CPL, projections, and down-funnel insights to leadership
Lead and grow a team of 5 direct reports, with plans to scale to 8
Qualifications
8 years of hands-on Google Ads experience in a lead generation or high-intent acquisition environment
Strong command of Search, Performance Max, YouTube, Display, and automated bidding strategies (tCPA, tROAS, value-based bidding)
Minimum M monthly ad spend under management with direct ROI accountability; experience at higher spend levels preferred
Proficiency in GA4, Google Tag Manager, and troubleshooting attribution or tracking discrepancies
Experience in call-based or intake-driven environments where lead quality materially impacts revenue
2-3 years at the Director level at a company with meaningful revenue scale
Ability to operate independently in a fast-paced, high-ownership environment with demanding leadership
Experience with advanced attribution models a plus
Benefits
Firm-paid Medical HMO with affordable upgrade options
Firm-paid Life and AD&D insurance
Low-cost Dental and Vision plans
401(k)
FSA and EAP
Pet insurance
Paid time off and paid holidays
Employee referral bonus program
Team outings and sponsored events
Opportunities for growth and advancement
About TalentoHC
Build Your Best Team Yet
TalentoHC is a global executive search and human capital consulting firm helping organizations build high-performing leadership teams that drive growth and transformation. The firm partners with companies across industries including technology, aviation, hospitality, media, and professional services to identify and place senior leaders who shape organizational strategy. Through a human capital-centric approach, TalentoHC supports organizations navigating leadership change, strengthening talent strategy, and building teams capable of delivering long-term enterprise value.
Equal Opportunity Employer
TalentoHC is an equal opportunity employer committed to fostering an inclusive workplace that values diverse backgrounds, perspectives, and experiences. All qualified applicants will receive consideration for employment without regard to legally protected characteristics
Salary : $165,000 - $190,000