Global Franchise Marketing Manager - Marketing Strategy

Our media and entertainment client in Burbank, CA, is looking for a Global Franchise Marketing Manager to join their team on a 3-month contract. This position is 40 hours a week and hybrid, on-site 3 days a week.

The Global Franchise Marketing Manager will develop and execute integrated marketing strategies and campaigns for various franchises. Partnering closely with the SVP, Global Franchise, this role drives cross-functional alignment, agency management, and enterprise-wide marketing initiatives that strengthen brand engagement and franchise growth.

Key Responsibilities Of The Global Franchise Marketing Manager

• Develop and execute integrated brand and franchise marketing campaigns across multiple channels
• Partner with Franchise Strategy, Digital, Creative, and Portfolio teams to translate franchise strategies into impactful marketing initiatives
• Lead cross-functional workstreams for major franchise moments and campaigns
• Manage agency relationships, including RFPs, onboarding, creative development, and asset delivery
• Support the development of marketing toolkits, presentations, brand frameworks, and campaign materials
• Establish and track campaign KPIs and performance metrics
• Ensure brand consistency, governance, and storytelling across all marketing touchpoints
• Act as a brand steward, driving collaboration and best practices across internal teams and external partners
  
  

Qualifications Of The Global Franchise Marketing Manager

• Bachelor's degree in marketing, Business, Communications, or related field (or equivalent experience)
• A minimum of 8 years of experience in brand, franchise, or integrated marketing
• Experience working within a major entertainment studio, global franchise, or AAA brand environment.
• Proven success in developing and executing integrated marketing campaigns
• Strong project management, stakeholder management, and agency management experience
• Excellent communication, presentation, and influencing skills
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook) and Adobe Acrobat.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

alexa.kline@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: : AS28-1991756L728 -- in the email subject line for your application to be considered.***
  
  

Alexa Kline - Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 07/10/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

Copyright 1999 - 2026. CreativeCircle, Inc. All rights reserved.

VEVRAA Federal Contractor.

We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.

PDN-a23add26-fdb6-4ac6-a49c-7a650e6d5244