What are the responsibilities and job description for the Marketing Manager position at Top Pick Global Inc.?
Company Description
Top Pick Global Inc. is the parent company of renowned global footwear brands, Rocket Dog and Kelsi Dagger Brooklyn (KDB). Established in 1997, Rocket Dog is a trendsetting footwear brand with a California-inspired aesthetic, offering a wide range of styles from casual to sporty to dressy. Kelsi Dagger Brooklyn combines New York's eclectic energy to deliver feminine, bohemian-chic footwear for versatile, day-to-night looks. At Top Pick Global, we are dedicated to creating fun, fearless, and fashionable footwear for every individual, everywhere.
Role Description
This is an exciting opportunity for a creative and strategic marketer who thrives at the intersection of brand storytelling, social media, influencer partnerships, and performance-driven digital marketing. This role will partner closely with the US eCommerce Manager and UK based team to develop and execute a cohesive marketing strategy that drives brand awareness, engagement, and revenue.
Key Responsibilities:
- Own and execute the social media strategy across key platforms, building a strong and consistent brand presence
- Partner with the eCommerce Manager to align marketing initiatives with sales goals and customer journey
- Plan and manage content calendars, campaigns, and product launches across social and digital channels
- Analyze performance metrics and optimize campaigns to increase engagement, traffic, and conversion
- Identify opportunities to grow the digital footprint, including new platforms, partnerships, and content formats
- Refine and evolve brand guidelines to ensure consistency across all touchpoints
- Collaborate with creative teams, influencers, and external partners to produce high-quality, on-brand content
- Support development of marketing collateral for wholesale channels
- Hybrid role, 2 days in downtown Los Angeles office, and domestic travel for industry shows and local photo shoots
Qualifications:
- 4–6 years of experience in marketing, with a strong focus on social and digital
- Experience building and growing brand presence for DTC or consumer brands, ideally in fashion or footwear
- Strong understanding of content strategy, platform trends, and performance analytics
- Ability to think strategically while executing day-to-day marketing initiatives
- Collaborative mindset with experience working cross-functionally, particularly with eCommerce