Marketing Manager

Job Title: Marketing Manager

Part-Time (15–21 hours/week)

Location: Orlando, FL

Duration: 6 months (Contract)

Overview:

We are seeking a highly experienced marketing professional to manage multi-channel campaigns, coordinate vendors, and support strategic initiatives across digital, email, paid media, and analytics. This role requires strong project management skills, excellent judgment, and the ability to work seamlessly with internal stakeholders and external partners.

Key Responsibilities:

• Project & Vendor Management: Coordinate agencies, designers, developers, and external partners to deliver creative, digital, print, and event assets on schedule. Develop and present stakeholder-facing slide decks.
• Email Marketing: Build and adapt emails using Stensul modules; adjust templates, optimize images, and apply creative best practices for newsletters and campaigns.
• Marketing Copywriting: Write and refine copy across channels including email, web, advertising, and campaign collateral.
• Paid Media Support: Collaborate with agencies to ensure campaigns align with business and franchise development goals. Provide strategic input; hands-on media buying not required.
• Analytics & Reporting: Interpret performance data and collaborate with analytics partners for deeper insights or dashboard creation. Familiarity with GA4, Looker Studio, and marketing automation reporting tools is a plus.
• Marketing Technology: Support updates in WordPress, assist with Pardot/Account Engagement workflows, and manage related Martech tools (e.g., Stensul, Mailchimp, Drift).

Requirements:

• 10 years of marketing experience; B2B experience preferred.
• Strong attention to detail with the ability to manage multiple concurrent campaigns and ensure accuracy across compliance, legal, and brand guidelines.
• Excellent problem-solving skills and sound judgment; able to escalate and resolve issues efficiently.
• Comfort working with marketing technology platforms and digital tools.