Demo

Creative Art Director

Synergy Interactive
York, NY Full Time
POSTED ON 11/10/2025
AVAILABLE BEFORE 12/10/2025

• Generate high-volume concepts that ladder to the organizing idea: from brand platform through to social, activation, and product flows.

• Own craft execution: write scripts, art direct shoots, direct interactive experiences, cut social edits. Fluency in generative-AI tools is a big plus. You're hands-on until the work ships.

• Present work internally and to clients with clarity and conviction; defend creative decisions and incorporate feedback without losing the idea.

• Use contemporary tools to move fast: boards, Figma prototypes, gen-AI exploration. Know when to polish for craft and when to ship for speed.

• Build reusable systems as you go: design templates, tone guides, motion patterns. Make the next round easier and smarter.

Digital & Interactive

Brand ideas need to work in-market, not just win in the deck.

• Direct the creation of end-to-end digital experiences (web/app/email) that extend the brand platform; collaborate with UX, product, and engineering to ship.

• Ensure interaction craft matters: motion quality, accessibility, responsive behavior, performance optimization.

• Connect creative choices to business outcomes: click-through, conversion, engagement. Learn what works and iterate.

Collaboration & Growth

You're building the practice alongside the GCD team and the CCO.

• Partner with Strategy, Production, and Engineering to scope work, manage timelines, and ship on schedule.

• Contribute to team rituals, creative standards, and new-business efforts; help shape how this team works.

• Mentor junior creatives; create an environment where people do their best work.

Qualifications

• 6–10 years at agencies or studios that win, with 2 years leading work as a CD or ACD.

• Portfolio of recognized brand campaigns and shipped digital work; show ideas that moved the needle culturally or commercially.

• Led projects from brief to launch: concepting ? production ? delivery ? optimization.

• Collaborated across disciplines (strategy, UX, engineering, production) to bring integrated ideas to life.

• Presented work to clients and stakeholders; you can tell the story of the idea and bring people along.

• You've been the lead creative on work that shipped. Not just pitched.

You'll thrive here if:

• You've worked in regulated categories where every word gets lawyered (finance, healthcare, pharma, gen-AI)

• You've designed and shipped digital experiences, not just concepted them

• You love the making as much as the thinking

• You've built a case study from scratch and walked a room through it

• You're energized by feedback, iteration, and building something new! Not just maintaining what exists

Salary : $176,800 - $225,000

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