What are the responsibilities and job description for the Senior Marketing Associate position at Synergetics - A Worldwide Resource For Business Problem Solving?
Job Description
Synergetics is a consulting and advisory firm built on relationships — roughly 90% of revenue today is referral- or relationship-driven. In 2026, we are building our first dedicated marketing function to broaden the top of the funnel, equip our Managing Directors with better selling tools, and reintroduce the firm to buyers who matter most. The Senior Marketing Associate role is critical to the development of that team. LOCATION: Hybrid role. Requires at least 2 days in office, Portsmouth, NH ABOUT THE ROLE The Senior Marketing Associate owns Synergetics’ content engine - the editorial calendar, the writing, and the distribution that earns conversations with our target personas. You’ll partner with our Managing Directors to translate deep subject-matter expertise into thought leadership, case studies, and sales enablement assets that work in two registers at once: building the brand at the top of the funnel and giving Managing Directors sharper tools at the bottom. You will partner closely with our Digital Marketing Manager on what to publish and where, ensuring every asset is leveraged across channels. Responsibilities:
At Synergetics Installations Worldwide, we believe our people are our greatest asset. For nearly five decades, we’ve helped transform businesses from small enterprises to global Fortune 500 leaders through hands-on, results-driven consulting. You may not know our name, but you’ve definitely heard of the companies we’ve helped grow. We’re a boutique, owner-led firm known for our authenticity, agility, and integrity. Our culture is built on trust, respect, honesty, authenticity, and teamwork, and we’re growing. Synergetics is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, respectful, and equitable environment for all employees. We participate in the E-Verify program following offer acceptance (Employees Only)
Synergetics is a consulting and advisory firm built on relationships — roughly 90% of revenue today is referral- or relationship-driven. In 2026, we are building our first dedicated marketing function to broaden the top of the funnel, equip our Managing Directors with better selling tools, and reintroduce the firm to buyers who matter most. The Senior Marketing Associate role is critical to the development of that team. LOCATION: Hybrid role. Requires at least 2 days in office, Portsmouth, NH ABOUT THE ROLE The Senior Marketing Associate owns Synergetics’ content engine - the editorial calendar, the writing, and the distribution that earns conversations with our target personas. You’ll partner with our Managing Directors to translate deep subject-matter expertise into thought leadership, case studies, and sales enablement assets that work in two registers at once: building the brand at the top of the funnel and giving Managing Directors sharper tools at the bottom. You will partner closely with our Digital Marketing Manager on what to publish and where, ensuring every asset is leveraged across channels. Responsibilities:
- Editorial calendar. Persona-based, mapped to our messaging and content pillars and to our three priority audiences (Private Equity Operating Partners, Value Creation leads, sponsor-firm MDs).
- Long-form content. Thought leadership pieces, white papers, and case studies. Case studies are the highest-leverage credibility asset for our buyer set - they are a year-one priority.
- Distribution on LinkedIn. Posting content from the company LinkedIn page. Building a repeatable motion, including content optimization and a regular posting cadence.
- Newsletter. Strategy, production, and growth. Work with our designer on the design and execution a quarterly newsletter to engage contacts.
- Sales enablement copy. MD talk tracks, outreach email sequences (cold, warm-referral, post-meeting), one-pagers and cases as required.
- SEO and GEO content strategy. In partnership with the Digital Marketing Manager and our SEO/GEO vendor, help ensure we’re developing content that shows up where buyers are looking. YEAR-ONE SUCCESS LOOKS LIKE
- Persona-based editorial calendar published and running on a predictable cadence.
- 3–4 industry-tagged, deal-stage-tagged case studies shipped - the universally requested credibility asset.
- 1,500 newsletter subscribers and a 20% lift in firm LinkedIn followers by year-end.
- Quarterly brief to leadership on what is resonating, what needs adjustment, and what is next. WHO YOU ARE
- 4–7 years in B2B content marketing, ideally in professional services, consulting, financial services, or another expertise-heavy environment.
- A strong writer. Portfolio of long-form work you have shipped - thought leadership, case studies, executive content. We will read your samples.
- Demonstrated AI fluency in your actual writing and editorial workflow. We will ask you to walk us through real examples.
- Comfortable interviewing senior partners or Managing Directors and translating their expertise into clear, sharp prose. You can run a 30-minute SME conversation and walk out with everything you need to ship.
- Strong editorial judgment. You know what is worth writing, what is not, and how to keep MDs (and leadership) on schedule without being a nag.
- Account-based, sales-aware mindset. This is content built to drive specific conversations with named PE firms, not vanity reach. NICE TO HAVE
- Direct experience writing to private equity audiences or in a PE-adjacent advisory practice.
- Experience building a content function from scratch - including the playbooks, the SME accountability mechanics, and the editorial governance.
- Comfort with LinkedIn-first executive content programs: ghostwriting, profile optimization, and distribution mechanics. Benefits: Medical, Dental, Life, ADD, STD, LTD. 401K match. Unlimited PTO. Our Commitment: Synergetics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We participate in the E-Verify program following offer acceptance.
At Synergetics Installations Worldwide, we believe our people are our greatest asset. For nearly five decades, we’ve helped transform businesses from small enterprises to global Fortune 500 leaders through hands-on, results-driven consulting. You may not know our name, but you’ve definitely heard of the companies we’ve helped grow. We’re a boutique, owner-led firm known for our authenticity, agility, and integrity. Our culture is built on trust, respect, honesty, authenticity, and teamwork, and we’re growing. Synergetics is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, respectful, and equitable environment for all employees. We participate in the E-Verify program following offer acceptance (Employees Only)