What are the responsibilities and job description for the Digital Marketing Manager position at Synergetics - A Worldwide Resource For Business Problem Solving?
Job Description
Synergetics is a consulting and advisory firm built on relationships - roughly 90% of revenue today is referral- or relationship-driven. In 2026, we are building our first dedicated marketing function to broaden the top of the funnel, equip our Managing Directors with better selling tools, and reintroduce the firm to buyers who matter most. The Senior Marketing Associate role is critical to the development of that team. LOCATION: Hybrid role. Requires at least 2 days in office, Portsmouth, NH ABOUT THE ROLE The Digital Marketing Manager owns the channels and infrastructure that get Synergetics in front of our target audience. This is a first-in-kind role for the firm and is a builder’s seat. Over the back half of 2026, you will stand up our paid digital motion, our marketing automation platform, analytics stack, and an externally-led website refresh. In 2027, you operate and optimize the engine you built. You will partner closely with our Senior Marketing Associate (content) and report to our fractional CMO. Expect heavy collaboration with the Managing Director bench and selective engagement with vendors and agencies. Responsibilities
At Synergetics Installations Worldwide, we believe our people are our greatest asset. For nearly five decades, we’ve helped transform businesses from small enterprises to global Fortune 500 leaders through hands-on, results-driven consulting. You may not know our name, but you’ve definitely heard of the companies we’ve helped grow. We’re a boutique, owner-led firm known for our authenticity, agility, and integrity. Our culture is built on trust, respect, honesty, authenticity, and teamwork, and we’re growing. Synergetics is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, respectful, and equitable environment for all employees. We participate in the E-Verify program following offer acceptance (Employees Only)
Synergetics is a consulting and advisory firm built on relationships - roughly 90% of revenue today is referral- or relationship-driven. In 2026, we are building our first dedicated marketing function to broaden the top of the funnel, equip our Managing Directors with better selling tools, and reintroduce the firm to buyers who matter most. The Senior Marketing Associate role is critical to the development of that team. LOCATION: Hybrid role. Requires at least 2 days in office, Portsmouth, NH ABOUT THE ROLE The Digital Marketing Manager owns the channels and infrastructure that get Synergetics in front of our target audience. This is a first-in-kind role for the firm and is a builder’s seat. Over the back half of 2026, you will stand up our paid digital motion, our marketing automation platform, analytics stack, and an externally-led website refresh. In 2027, you operate and optimize the engine you built. You will partner closely with our Senior Marketing Associate (content) and report to our fractional CMO. Expect heavy collaboration with the Managing Director bench and selective engagement with vendors and agencies. Responsibilities
- Paid digital. LinkedIn-led campaign strategy and execution, including paid and organic search.
- Marketing automation. Stand up HubSpot Marketing instance. Build email marketing list and engine, lead capture, nurture workflows, and the MQL-to-SQL handoff. Run email and newsletter operations end to end.
- Website operations. Partner with our agency on the 2026 refresh, then own the site post-launch - CMS, hosting, conversion paths, CTAs, performance.
- SEO and GEO. Traditional SEO plus GEO. Partner with our agency to ensure we’re being found by those who are searching for our services.
- Attribution, analytics, reporting. Build the dashboards that show leadership what’s working.
- Targeting infrastructure. Over time, operationalize our account-based motion using lead enrichment tools (ZoomInfo, Clay, or equivalent) and CRM data. YEAR-ONE SUCCESS LOOKS LIKE
- HubSpot live and integrated with the CRM by Q4 2026.
- Always-on LinkedIn campaigns running against the named PE firm ICP.
- Website refresh delivered on time and on scope, with measurable lift in branded keywords and organic traffic.
- A reporting template and cadence for leadership. WHO YOU ARE
- 5–8 years in B2B digital marketing, ideally in professional services, consulting, or selling into financial services or private equity.
- Demonstrated AI fluency in your actual workflow. We will ask you to walk us through real workflows and shipped output. Candidates who treat AI as a productivity multiplier have a clear edge.
- Hands-on with marketing automation (HubSpot strongly preferred), LinkedIn Ads (non-negotiable), and Google Ads.
- Strong analytical instincts. Fluent in GA4, comfortable with attribution modeling, and able to build leadership-ready dashboards without engineering support.
- Comfortable operating without a heavy team underneath you. This is an execution role at a senior level - you enjoy doing the work, not just directing it.
- High partnership orientation. The role only works when you are tight with the Senior Marketing Associate, the fCMO, and the Managing Director bench. NICE TO HAVE
- Direct experience marketing to private equity (Operating Partners, Value Creation leads) or to a similar named-account universe.
- Experience scoping and shipping a CMS or website refresh end to end.
- Comfort with ABM platforms (6sense, Demandbase) and intent data. Benefits: Medical, Dental, Life, ADD, STD, LTD. 401K match. Unlimited PTO. Our Commitment: Synergetics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We participate in the E-Verify program following offer acceptance.
At Synergetics Installations Worldwide, we believe our people are our greatest asset. For nearly five decades, we’ve helped transform businesses from small enterprises to global Fortune 500 leaders through hands-on, results-driven consulting. You may not know our name, but you’ve definitely heard of the companies we’ve helped grow. We’re a boutique, owner-led firm known for our authenticity, agility, and integrity. Our culture is built on trust, respect, honesty, authenticity, and teamwork, and we’re growing. Synergetics is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, respectful, and equitable environment for all employees. We participate in the E-Verify program following offer acceptance (Employees Only)