What are the responsibilities and job description for the Digital Analytics Implementation Specialist position at Swoon?
Join one of the world’s most recognized airline brands, a leader in digital transformation and customer experience innovation!
This role sits within the Digital Analytics Implementation Team as part of the Customer Intelligence Division, supporting analytics implementations that power strategy, reporting, and personalization across AA’s digital channels.
Role Details
- Location: Hybrid – Fort Worth, TX (3 times per week in office)
- Compensation: $55 per hour
- Duration: 3-month contract to start (strong extension potential)
Top Required Skills
• 2–3 years of experience in Data Layer Implementation and tag management (Tealium or similar).
• Strong expertise in Adobe Analytics data collection mapping (web native app), data feeds, and issue analysis.
• Experience validating data, identifying tagging issues, and ensuring data accuracy.
• Proven ability to collaborate with Product Owners, tech teams, and vendors to define requirements and implement tracking solutions.
Role Overview
You will be responsible for implementing, validating, and maintaining Adobe Analytics and related digital measurement tools to ensure high-quality, trustworthy data across AA’s digital platforms. This role is highly cross-functional, requiring strong communication skills, problem-solving abilities, and technical depth in analytics implementation.
What You’ll Do
- Manage implementation and maintenance of analytics tools such as Adobe Analytics and Tealium.
- Implement and maintain data layers; partner closely with engineering teams on tagging for aa.com and the mobile app.
- Perform data validation, diagnose tagging issues, and ensure the accuracy of analytics collection.
- Implement and verify marketing pixels and support Adobe Analytics admin duties (SAINT classifications, dashboards).
- Collaborate with Digital CX Product Owners and technology teams to define reporting and KPI measurement requirements.
- Maintain detailed documentation on analytics tools, tag specs, and measurement strategies.
- Identify opportunities to improve the digital customer experience and present data-backed recommendations.
- Establish analytics best practices and contribute to test/personalization tracking across digital channels.
- Work with stakeholders, vendors, and internal teams to ensure data is collected accurately and supports reporting needs.
Minimum Qualifications
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field.
- 2–3 years of experience with Adobe Analytics or similar tools, ideally in an implementation capacity.
- Experience with SQL and JavaScript (preferred, not required).
- Experience managing analytic and/or development projects.
Preferred Qualifications
- Master’s degree in a related field.
- Experience with Adobe Analytics, Tealium, or Celebrus.
- Familiarity with iOS/Android SDKs.
- Strong knowledge of JavaScript, jQuery, and JSON.
- Experience working in Agile environments.
- Strong analytical thinking, communication skills, and ability to work under tight deadlines.
Salary : $55