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General Manager | SF Bay Area Regional Application

Swickard Auto Group
San Francisco, CA Full Time
POSTED ON 7/19/2026
AVAILABLE BEFORE 9/18/2026
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Job Type
Full-time
Description

**This is a general application for Swickard Auto Group in the San Francisco Bay area for candidates willing to relocate if necessary based on dealership availability.**


The General Manager is responsible for overseeing all aspects of a dealership's operations, ensuring profitability, customer satisfaction, and compliance with industry standards. This role requires strong leadership, business acumen, and a deep understanding of the automotive industry.


Responsibilities:


Financial Performance:

  • Develop and implement annual business plans and budgets.
  • Monitor and analyze financial performance, including sales & service, profit margins, and expenses.
  • Implement cost-saving measures and strategies to improve profitability.

Sales Operations:

  • Set and achieve sales goals for new and used vehicles.
  • Oversee the sales team, providing training, coaching, and motivation.
  • Manage inventory levels to optimize sales and minimize costs.

Customer Service:

  • Ensure exceptional customer satisfaction throughout the entire sales and service process.
  • Resolve customer complaints and address issues promptly.
  • Implement customer loyalty programs and initiatives.

Human Management:

  • Develop and maintain a positive work environment.
  • Manage employee performance and address disciplinary issues.
  • Recruit, train, and manage a high-performing team.

Compliance:

  • Ensure compliance with all applicable laws, regulations, and industry standards.
  • Maintain accurate records and documentation.
  • Manage relationships with manufacturers and suppliers.

Marketing and Branding:

  • In conjunction with the marketing team, develop and implement effective marketing strategies to attract new customers.

Qualifications:

  • Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
  • Bachelor's degree in business administration or a related field.
  • 5 years of experience as a General Sales Manager or 3 years as a General Manager at a franchise dealership with a track record of success.
  • Strong leadership and interpersonal skills.
  • Excellent written and verbal communication skills and negotiation abilities.
  • Strong financial acumen and analytical skills.
  • Knowledge of automotive industry trends and best practices.
  • Ability to work under pressure and meet deadlines.
  • Outgoing, and positive attitude
  • Certifications in automotive management or sales a plus.

Physical Requirements

  • Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone.
  • Standing and Walking: There may be times when the general manager needs to stand, walk around the dealership, or attend meetings.
  • Reaching and Bending: The manager may need to reach for files, supplies, or equipment.
  • Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment.

Benefits of Working at Swickard:

  • Career Path –Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
  • Ongoing training and support
  • Opportunities for continued personal and professional growth.
  • We are an Equal Opportunity Employer and value diversity and inclusion at our company.

Competitive benefits package:

  • Insurance: medical, dental, vision, life and pet insurance
  • Optional disability coverage
  • 401k plan
  • Paid Holidays
  • PTO

About Us:

  • We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
  • We’re a hospitality company that happens to sell cars, parts, and service.
  • We are a team. Everyone plays a role in our success.
  • Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!
  • Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
  • We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience, and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?

Salary Description
$180,000 - $360,000/year DOE

Salary : $180,000 - $360,000

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