General Sales Manager | Anchorage Area Regional Application

Anchorage, AK | General Sales Manager | GSM | Variable ops | Import | Domestic | Luxury | High-volume | Alaska | Hospitality-first leadership | CRM | Digital retail | Veterans encouraged to apply

IS THIS YOU?

• You're a proven GSM or senior desk manager who leads through clarity, preparation, and steady accountability -- not pressure and chaos

• You build managers into coaches and sales advisors into disciplined, guest-focused professionals

• You're open to what's next -- and want to be in conversation with a growing hospitality-first automotive group before a specific opportunity arises

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40 rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

We operate four dealerships in the Anchorage market and we're always building relationships with strong GSM-caliber leaders. As GSM, you are the architect of the guest journey. You will oversee all variable operations, ensuring that genuine hospitality is felt in every appointment, digital lead, trade appraisal, and F&I menu presentation.

Responsibilities:

• Variable Operations Leadership: Full P&L responsibility for New, Pre-Owned, Digital Retail, and F&I performance.
• People Development: Transitioning "managers" into "coaches." You will be responsible for the growth and accountability of desk managers, BDC leaders, and sales advisors.
• The "Swickard" Process: Implementing a daily execution rhythm built on appointment preparation, rapid lead response, and rigorous CRM discipline.
• Inventory Strategy: Strategic management of new-car allocations and an aggressive, market-driven used car acquisition and pricing strategy. Includes trade appraisals, aging control, and pricing.
• Cross-Department Synergy: Partnering with Fixed Ops to ensure a seamless "hand-off" and a lifetime guest relationship.
• Brand reputation & market presence, aligned with Swickard’s commitment to integrity, community, and long-term relationships.
• KPIs: volume, front/back gross performance, digital close rates, lead response times, and CSI/NPS.

WHAT WE'RE LOOKING FOR

• Proven success as a GSM or senior desk manager at a high-volume import or domestic store

• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity

• A leadership approach rooted in clarity, preparation, and steady accountability -- you lead by standard, not by pressure

• Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes

• Strong operational instincts around inventory, pricing, and market dynamics

• Proven ability to build and develop strong sales teams

• A guest-first mindset that aligns with Swickard's hospitality-first culture

WHAT WE OFFER

• Aggressive executive-level pay plan with performance incentives -- specific to each store and opportunity

• Medical, dental, and vision insurance

• Life insurance and supplemental coverage options

• 401(k) plan

• Paid time off and paid holidays

• Career growth -- GSMs at Swickard have a direct path to platform director and executive leadership

• The backing of a growing, hospitality-led automotive group with clear standards and a long-term vision

WHY SWICKARD AUTO GROUP -- ANCHORAGE

• Four dealerships in the Anchorage market -- when openings arise, we want to move fast with leaders we already know and trust

• Anchorage is a high-demand market with strong, stable traffic -- real earning potential for a GSM who can execute

• A close-knit professional community where your leadership style and your store's reputation compound quickly

• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry

• A culture built on hospitality, process discipline, and long-term thinking -- not short-term pressure tactics

• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- define how we lead our teams and serve our guests every day

Swickard operates four dealerships in Anchorage and we proactively build relationships with GSM-caliber leaders so that when an opportunity opens, we're ready. If you're open to a conversation about what's possible in Anchorage with Swickard -- we'd like to hear from you.