What are the responsibilities and job description for the Brand Specialist position at Swickard Auto Group?
Seattle, WA | Mercedes-Benz | Luxury brand | Hospitality | No automotive experience required | Hospitality experience welcome | Sales experience welcome | Pacific Northwest | Veterans encouraged to apply | $40,000 - $120,000 OTE
IS THIS YOU?
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40 rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
Mercedes-Benz of Seattle serves a sophisticated, discerning guest base in one of the Pacific Northwest's most active luxury automotive markets. Seattle buyers choose their brands and their consultants deliberately -- and they return to the people who earn their trust through preparation, honesty, and genuine care. No automotive background required. We hire for character, presence, and a hospitality-first mindset -- and train everything else.
What You'll Do
What We Offer
IS THIS YOU?
- You're warm, polished, and genuinely gifted at creating memorable guest experiences -- people feel cared for and well-served in every interaction with you
- You come from luxury hospitality, high-end retail, technology, financial services, or another consultative guest-facing role -- and you're ready to bring that to one of the Pacific Northwest's most recognized Mercedes-Benz stores
- You want to build a real sales career in a city where authentic relationships, genuine product knowledge, and a hospitality-first approach are exactly what Mercedes-Benz buyers are looking for
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40 rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
Mercedes-Benz of Seattle serves a sophisticated, discerning guest base in one of the Pacific Northwest's most active luxury automotive markets. Seattle buyers choose their brands and their consultants deliberately -- and they return to the people who earn their trust through preparation, honesty, and genuine care. No automotive background required. We hire for character, presence, and a hospitality-first mindset -- and train everything else.
What You'll Do
- Welcome guests to Mercedes-Benz of Seattle with genuine warmth and professionalism -- creating a first impression that reflects the standard of the brand
- Guide guests through the Mercedes-Benz lineup with growing product knowledge and confidence -- connecting engineering, design, and technology to what matters most to each individual buyer
- Listen carefully to understand each guest's needs, lifestyle, and priorities -- then present the right vehicle with clarity and genuine enthusiasm
- Conduct engaging vehicle presentations and test drives that bring the Mercedes-Benz experience to life
- Build lasting guest relationships through consistent, thoughtful follow-up and disciplined CRM use
- Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process
- Meet monthly performance targets while maintaining excellent guest satisfaction scores
- Stay current on Mercedes-Benz's full lineup, technology features, and growing EV and PHEV offerings
- No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one
- Previous experience in luxury hospitality, high-end retail, technology sales, financial services, or a consultative guest-facing role strongly preferred
- Polished, professional presence -- Seattle's Mercedes-Benz buyers expect a Brand Specialist who matches their standard
- Natural communicator who listens well, builds rapport quickly, and follows through with integrity
- Self-motivated with a genuine desire to grow your earnings and your career
- Comfortable with CRM tools and digital communication -- or quick to learn them
- Valid driver's license with a clean driving record
What We Offer
- OTE of $40,000 - $120,000 annually
- Paid Mercedes-Benz brand and product training -- manufacturer-supported and designed to make you a genuine brand expert
- Medical, dental, and vision insurance
- Life insurance and supplemental coverage options
- Paid time off and paid holidays
- Clear career path -- strong Brand Specialists grow into senior consultant, finance, and sales management roles at Swickard
- Employee vehicle purchase and service discounts
- Seattle's luxury automotive market is one of the most active in the Pacific Northwest -- a sophisticated, high-intent buyer base that rewards consultants who lead with genuine expertise and honest guidance
- A market where your background from technology, financial services, or luxury hospitality is a direct advantage -- Seattle buyers respond to consultants who understand their world and earn their confidence
- Mercedes-Benz is one of the world's most recognized luxury brands -- the brand story opens conversations and the product earns loyalty when it's presented honestly and with real knowledge
- Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
- Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- describe exactly what a great Brand Specialist does in every guest interaction
- Leadership that invests in your development and celebrates consultants who build lasting guest loyalty
Salary : $40,000 - $120,000