What are the responsibilities and job description for the YouTube Shorts Creator position at Sweetwater?
Job Requirements
Sweetwater, the nation’s number one online retailer of music instruments and pro audio gear, is seeking a creative, driven, and gear-obsessed YouTube Shorts Creator to join our growing Marketing team! In this role, you will concept, produce, edit, and manage high-impact short-form video content designed specifically for YouTube Shorts — helping musicians discover products, learn faster, and engage with the Sweetwater brand in fresh and compelling ways.
Working in close collaboration with the Director of Content Strategy, the YouTube Shorts Creator will identify which products, productions, and concepts should be supported by short-form content and determine the best creative approach for each. This role also works alongside long-form production teams to extract and optimize short-form moments from standard video shoots, while collaborating with Social Media to maximize cross-platform impact.
This position is both strategic and hands-on. You’ll be behind the camera, in the edit bay, and frequently in front of the camera — creating performative, engaging, and educational content that reflects Sweetwater’s expertise and passion for music gear.
The ideal candidate is a strong musician with deep product knowledge, a natural on-camera presence, strong editing instincts, and a relentless drive to improve content performance through testing and data. If you live and breathe music gear and love creating content that connects with musicians, we’d love to talk.
**INTERESTED CANDIDATES MUST SUBMIT A PORTFOLIO OF COMPLETED WORK OR CREATE A VIDEO OF THEMSELVES ON CAMERA DISCUSSING MUSIC GEAR/TECHNOLOGY**
Job Responsibilities
Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.
Sweetwater, the nation’s number one online retailer of music instruments and pro audio gear, is seeking a creative, driven, and gear-obsessed YouTube Shorts Creator to join our growing Marketing team! In this role, you will concept, produce, edit, and manage high-impact short-form video content designed specifically for YouTube Shorts — helping musicians discover products, learn faster, and engage with the Sweetwater brand in fresh and compelling ways.
Working in close collaboration with the Director of Content Strategy, the YouTube Shorts Creator will identify which products, productions, and concepts should be supported by short-form content and determine the best creative approach for each. This role also works alongside long-form production teams to extract and optimize short-form moments from standard video shoots, while collaborating with Social Media to maximize cross-platform impact.
This position is both strategic and hands-on. You’ll be behind the camera, in the edit bay, and frequently in front of the camera — creating performative, engaging, and educational content that reflects Sweetwater’s expertise and passion for music gear.
The ideal candidate is a strong musician with deep product knowledge, a natural on-camera presence, strong editing instincts, and a relentless drive to improve content performance through testing and data. If you live and breathe music gear and love creating content that connects with musicians, we’d love to talk.
**INTERESTED CANDIDATES MUST SUBMIT A PORTFOLIO OF COMPLETED WORK OR CREATE A VIDEO OF THEMSELVES ON CAMERA DISCUSSING MUSIC GEAR/TECHNOLOGY**
Job Responsibilities
- Concept, strategize, and storyboard YouTube Shorts in collaboration with he Director of Content Strategy and relevant stakeholders
- Produce engaging YouTube Shorts featuring musicians, creators, and/or yourself as on-camera talent
- Edit short-form video content and participate in creative reviews and feedback cycles
- Manage the YouTube Shorts content calendar and production workflow
- Coordinate with producers, creators, and studio teams to schedule shoots
- Generate compelling copy and lightweight graphics optimized for YouTube Shorts
- Collaborate with long-form production teams to identify and extract short-form opportunities
- Partner with Social Media to determine cross-platform rollout strategies
- Track, organize, and analyze performance data to continuously improve creative output
- High school diploma required, Bachelor's Degree in Music, Production, or a related field preferred
- 5 years playing, performing, or recording music
- 3-5 years of experience creating content (short-from storytelling formats)
- Deep understanding of a wide range of musical instruments, recording equipment, and music technology platforms
- Strong video editing skills and familiarity with short-form storytelling formats
- Comfortable and compelling being on camera
- Ability to manage multiple productions simultaneously while hitting tight deadlines
- Strong organizational skills and ability to adapt quickly to shifting product priorities, sample availability, and talent schedules
- Creative problem-solving skills when working with limited resources, tight turnarounds, or embargoed products
- WOWs The Customer – You possess a deep passion and desire for creating amazing customer & colleague experiences
- Gets Things Done – You have a great work ethic and move through tasks with a sense of urgency
- Obsesses over the Details – You are committed to paying attention to the details
- Drives Continuous Improvement – You are always focusing on effective and efficient work and ways to get better
- Develops the Future – You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey
Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.