Senior Content Marketing Specialist

Senior Content Marketing Specialist

Job Level: Senior Associate

Location: Orem Utah

Shift: Full-Time

Department: Marketing

Compensation: $70,000 - $95,000 annually

Benefits: Full-time employees are eligible for Health, Dental, Vision, & Life and Accident insurance, an HSA Savings Account, and the opportunity to receive stock options.

SunPower: With decades of experience, we are a U.S.-based solar company committed to providing reliable and sustainable energy and storage solutions. Clean energy and storage should be accessible to everyone. SunPower delivers all-in-one residential solar solutions with personal customer service, leading in sustainability through ethically sourced materials and low environmental impact.

SunPower supports the transition to clean energy through streamlined, dependable solar solutions designed to meet diverse needs while minimizing environmental impact. By prioritizing ethically sourced materials and collaborating with nonprofit organizations, we are expanding access to solar technology and contributing to a more sustainable, resilient future.

About Us: In 2025, Blue Raven Solar and Complete Solar came together under the trusted SunPower name. This transition brings together the strengths, expertise, and shared commitment to making clean energy simpler and more accessible for everyone.

About the Role

The Senior Content Marketing Specialist plays a key role in shaping how our brand shows up across every stage of the customer journey. This position focuses on strategic content planning, channel alignment, and message consistency — ensuring that every piece of content we produce directly supports our market positioning and business goals.

You will own the content calendar, identify opportunities for high-impact storytelling, and ensure our voice and value proposition are expressed clearly across all platforms. You'll collaborate closely with Brand, Demand Gen, and Sales Enablement to unify how we tell our story and drive measurable engagement through organic channels.

Key Responsibilities

Content Strategy & Planning

• Develop and maintain a strategic content roadmap aligned with company priorities, seasonal campaigns, and product launches.

• Identify content opportunities that advance our market positioning and thought leadership goals.

• Audit and analyze existing content for gaps, performance, and repurposing opportunities.

• Partner with cross-functional teams to ensure all content aligns with messaging frameworks and brand voice.

Content Development & Execution

• Translate strategic priorities into actionable content briefs for writers, designers, and video producers.

• Maintain and manage the master content calendar — including publication dates, owners, and distribution plans.

• Oversee production of blogs, case studies, web copy, sales collateral, videos, and social posts.

• Ensure all content is optimized for its platform (SEO, social, email, web, sales enablement).

Distribution & Repurposing

• Build systems to repurpose and adapt content across channels, extending the lifecycle of core campaigns and assets.

• Partner with Marketing Ops and Demand Gen to track performance by channel and adjust future plans accordingly.

• Support SEO initiatives by aligning topics and structure with organic search strategies and evergreen content priorities.

Collaboration & Enablement

• Work closely with Sales and Brand teams to ensure content supports key initiatives and differentiates us in the market.

• Provide editorial oversight to ensure clarity, tone, and message consistency across all materials.

• Act as the connective tissue between strategy and execution — keeping projects moving and messages aligned.

Qualifications

• 4–6 years of experience in content marketing, content strategy, or brand marketing roles.

• Proven success developing and executing multi-channel content strategies that support brand and revenue goals.

• Exceptional editorial judgment, attention to detail, and ability to translate complex ideas into compelling stories.

• Experience managing content calendars, working with creative teams, and optimizing for SEO and digital performance.

• Strong project management and communication skills; comfortable coordinating multiple stakeholders.

What Success Looks Like

• A clear, proactive content roadmap aligned with business priorities.

• Strong alignment between messaging, SEO, and campaign goals.

• Efficient reuse and repurposing of existing content across teams and channels.

• Measurable growth in engagement, organic visibility, and marketing-sourced pipeline.