What are the responsibilities and job description for the Content & Marketing Specialist position at ReferPro?
About ReferPro
ReferPro is a fast-growing, venture-backed SaaS company that helps home service businesses generate, track, and reward referrals. We provide business owners a powerful way to turn their happy customers into their best sales channel.
We’re looking for a Content & Marketing Specialist to help execute our content and marketing engine. This is a hands-on role working with the CEO and ReferPro team to tell the story.
Key Responsibilities:
- Create video static content
- Film customer testimonials and experiences (attend expos and on sites with customers)
- Manage Webflow website
- Edit content from podcasts
- Create podcast studio and record new podcasts (setup our publishing ability on apple podcasts, Youtube, spotify)
- Manage social media accounts: Instagram, Facebook, LinkedIn, YouTube, TikTok
- Manage our paid ads or manage 3rd party contractor
- Track marketing spend and ROI and reallocate funds
- Create and manage /marketing banners, material, and 1 pagers
- Create case studies for website and to share in sales process
Requirements:
- 100% in office (Lehi, UT)
- Some travel required
- Video and static content creation/editing
Nice to Have's:
- Ability to manage ad spend
- Webflow experience