Social Media Coordinator

Social Media Coordinator

Part-Time | $18/hr | Boerne & San Antonio, TX

About Sunny's

Sunny’s is an elevated brunch and bar concept defined by intentional design, a refined atmosphere, and a distinctive brand identity. As we expand into the San Antonio (RIM) market, we're investing in a digital presence that builds anticipation, fosters community, and reflects the brand's personality.

We're seeking a creative, organized, and socially savvy Social Media Coordinator to bring both Sunny’s and our new concept, After Hours, to life across digital platforms.

Position Summary

• The Social Media Coordinator is responsible for executing the day-to-day social media presence for Sunny's and After Hours.
• This role combines content planning, community engagement, storytelling, social publishing, and creative collaboration. You'll work closely with the Digital Media Operations Manager and content production team to ensure every platform feels active, intentional, polished, and aligned with our brand standards.
• The ideal candidate understands social media beyond posting content; they understand audience behavior, platform culture, brand voice, and how to create meaningful interactions that strengthen brand affinity.
• This is an excellent opportunity for someone looking to grow into a larger digital marketing, content strategy, or brand management role.

Key Responsibilities

The Social Media Coordinator is responsible for managing and posting on:

• Instagram
• TikTok
• Facebook
• Facebook Groups
• Nextdoor

The Social Media Coordinator is responsible for ensuring these platforms feel active, aligned, and consistent with Sunny’s and After Hours' standards.

Social Media Management & Publishing

• Execute social media content across Instagram, TikTok, Facebook, Facebook Groups, and Nextdoor
• Schedule and publish approved content according to established content calendars
• Maintain platform consistency and brand alignment across all channels
• Ensure social platforms remain active, polished, and engaging

Content Planning & Strategy Support

• Develop weekly content plans and publishing recommendations
• Collaborate with leadership on campaign execution and content priorities
• Identify content opportunities, trends, and creative concepts
• Contribute ideas for monthly high-impact or viral content initiatives
• Assist in content performance analysis and future content recommendations

Community Engagement

• Manage public-facing interactions across platforms
• Respond to comments, tags, mentions, and community conversations
• Build authentic relationships with followers and local audiences
• Monitor audience feedback and surface insights to leadership
• Help strengthen brand loyalty through thoughtful engagement

Stories & Real-Time Content

• Maintain consistent weekday story activity
• Share behind-the-scenes moments, updates, and campaign support content
• Repurpose approved user-generated content and tagged posts
• Keep story content visually cohesive and on-brand

Local Community Marketing

• Execute Facebook Group and Nextdoor content initiatives
• Support local awareness campaigns, hiring efforts, events, and announcements
• Adapt messaging for different community audiences
• Help strengthen neighborhood-level engagement and visibility

Content Production Support

• Collaborate with videographers and creative team members during content shoots
• Assist with content planning, shot lists, and social-first content opportunities
• Ensure content captured aligns with campaign objectives and publishing needs
• Provide creative feedback and execution support during production days

Required Qualifications

• 1–3 years of experience managing social media accounts for a brand, agency, restaurant, hospitality business, or creator
• Strong understanding of Instagram, TikTok, Facebook, Next Door, and emerging social trends
• Excellent written communication and copywriting skills
• Experience creating captions and adapting messaging across platforms
• Ability to stay organized while managing multiple deadlines
• Comfortable receiving feedback and working within structured approval processes
• Strong attention to detail and commitment to brand consistency
• Availability to attend occasional content shoots and marketing activations

Skills & Competencies

• Social Media Management
• Community Management
• Copywriting & Brand Voice Development
• Content Planning and Creative Thinking
• Trend Awareness
• Time Management
• Communication & Collaboration
• Attention to Detail
• Project Coordination
• Customer Engagement
• Adaptability and Problem Solving

Work Schedule & Reporting Structure

Schedule

• Part-Time (up to 20 hours per week)
• Flexible scheduling based on content calendar, campaigns, and shoot schedules
• Occasional availability required for content shoots and special events

Reporting Structure

• Reports directly to the Digital Media Operations Manager.

Works closely with:

• Digital Media Operations Manager
• Videographer / Creative Team
• Chief Marketing Officer (through approval process)