What are the responsibilities and job description for the Senior Digital Marketing & Paid Advertising Expert — Meta and Google Ads position at Suncovia?
Suncovia is a leading full-service solar installer seeking an experienced digital marketing expert to lead our Meta and Google advertising campaigns and generate qualified residential solar leads.
We are looking for a proven performer who has personally built, managed, and scaled successful paid advertising campaigns. This is a hands-on role for an expert who can demonstrate measurable results.
What You Will Do
- Build, manage, and optimize campaigns across Facebook, Instagram, and Google Ads.
- Generate qualified homeowner leads that convert into appointments and sales.
- Develop and test ad creative, copy, audiences, and landing pages.
- Manage advertising budgets and scale campaigns while maintaining lead quality and cost efficiency.
- Set up accurate conversion tracking and connect campaign performance to our CRM.
- Work closely with our sales team to evaluate lead quality, appointment rates, and customer acquisition costs.
- Provide clear reporting on results and recommendations for improvement.
Required Qualifications
- Demonstrated expertise in both Meta Ads and Google Ads.
- A proven track record of successful lead generation campaigns with verifiable results.
- Experience managing meaningful advertising budgets and scaling profitable campaigns.
- Strong knowledge of conversion tracking, retargeting, landing page optimization, and campaign testing.
- Ability to take ownership of strategy and execution with minimal supervision.
- Solar or home services marketing experience strongly preferred.
- GoHighLevel experience is a plus.
Compensation & Performance Bonuses
- Annual base salary of $110,000–$120,000, based on experience and documented campaign results.
- Additional performance-based bonus opportunities tied to agreed-upon goals for qualified appointments, customer acquisition costs, and completed solar installations.
- Bonus targets and payout terms will be established before employment begins.
We measure success by qualified leads, appointments, and sales—not clicks and impressions alone.
How to Apply
Submit your resume and examples of campaigns you personally managed. Include:
- The industry and your specific role.
- Monthly advertising budget.
- Cost per lead and how lead quality was measured.
- Appointment, sales, or customer acquisition results.
- How you improved or scaled campaign performance.
Confidential client information may be redacted.
If you have the expertise and results to back it up, we want to hear from you.
Pay: $110,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Work Location: In person
Salary : $110,000 - $120,000