What are the responsibilities and job description for the Marketing Manager position at SUGARING NYC?
📍 Location: West Palm Beach, FL
💼 Work Format: Full-time, in-office position
💰 Pay: From $70,000 per year (starting at $1,250/week during 3-month probation; increases to $1,450 /week post-probation based on performance)
About Us
SugaringNYC is one of the fastest-growing beauty franchises in the U.S., with over 140 locations nationwide. Our unique business model includes three core revenue streams:
- Franchise royalties
- Corporate-owned salons
- Our proprietary product line (sugaring paste, scrubs, and other beauty retail products)
We're building a strong HQ marketing team to accelerate growth, scale franchise support, and boost profitability across all channels.
What You’ll Get:
✅ A leadership role with the opportunity to build a national franchise marketing system from the ground up
✅ Paid business trips to support franchisees and oversee campaigns
✅ Direct influence on product sales, brand visibility, and franchise profitability
✅ A clear path for career growth, including potential promotion to VP of Marketing or CMO
✅ Professional development support, PTO, employee discounts, and more
We Cannot Consider Your Application Without:
❗ Proven marketing experience (retail, beauty, or franchise background preferred)
❗ Hands-on skills in SMM, paid advertising, email marketing, campaign execution
❗ Strong project management and communication abilities
❗ A balanced mindset between creative vision and performance-based metrics
❗ Willingness to learn and apply strategic thinking in franchise marketing
Your Key Responsibilities:
🔹 National Campaigns – Plan and execute brand-level marketing initiatives across the U.S.
🔹 Local Franchise Support – Guide franchisees on local promotions, events, and digital outreach
🔹 Product Marketing – Collaborate with the Product & Supply team to drive retail sales of sugaring paste and beauty items
🔹 Digital Channels – Oversee social media, paid ads, and email campaigns (independently or via external agencies)
🔹 Analytics & Reporting – Track ROI, analyze campaign impact on franchise performance, and adjust strategies accordingly
How Your Performance Will Be Evaluated:
📈 Growth in franchisee revenue and profitability
🧴 Increase in supply/product sales driven by campaigns
🤝 Active engagement of franchisees in local marketing efforts
💡 ROI of digital and offline marketing initiatives
📣 Overall brand consistency and visibility across all platforms
Job Type: Full-time (in-office)
Benefits:
- Paid Time Off (PTO)
- Employee discounts
- Business travel covered
- Professional development support
- Employee assistance program