Marketing Manager

Title: Marketing Manager

Position type: Full Time

Salary: $85k Annually

Company Description

GOLD COAST FEDERAL CREDIT UNION is a reputable banking institution located in Palm Springs, Florida, United States. Known for its commitment to providing exceptional financial services, the credit union serves its members with tailored banking solutions. GOLD COAST FEDERAL CREDIT UNION has established itself as a trusted partner for individuals and businesses in the region. The organization emphasizes customer satisfaction and financial well-being for its community.

About this Opportunity

Gold Coast FCU is looking for a Marketing Manager who is responsible for leading the Credit Union’s strategic marketing efforts to drive member growth, increase member engagement, drive product and service adoption, strengthen the organization’s brand, and deepen community engagement.  

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Strategy: Develops, proposes, gains acceptance for, and implements a comprehensive multi-channel marketing strategy that aligns with the Credit Union’s strategic goals, designed to meet the Credit Union's short- and long-term marketing objectives.
• Digital Marketing Oversight: Execute digital marketing initiatives, including website optimization, email marketing, SEO/SEM, paid advertising, and social media engagement to effectively engage potential members and grow new business.
• Market Research and Data Analytics: Leverage data analytics, market research, member segmentation, and performance tracking to gain insights into member behavior and preferences, using this information to drive targeted marketing efforts, improve campaign performance, measure ROI, and performance reporting.
• Member Communications: Development and delivery of internal and external communications, including credit union’s Intranet, newsletters, promotional materials, member education campaigns, and PR initiatives. Manage/use internal equipment for printing jobs internally versus externally.  
• and MORE.

Knowledge and Skills:

• Education: (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree) or three years to five years of similar or related experience.
• Interpersonal Skills: The role requires motivating and influencing both internal leaders and external stakeholders to achieve key organizational goals. Building and maintaining strong external relationships is essential not only to the success of this position, but to the organization as a whole. The role also involves delivering impactful presentations to decision makers.
• Other Skills: Results-oriented digital marketing professional with deep expertise in search engine optimization (SEO), search engine marketing (SEM), social media strategy (including reputation management), email marketing, and paid digital media. Skilled in leveraging both push and pull digital marketing techniques across websites, blogs, email, text messaging, RSS feeds, and emerging social channels to drive customer acquisition and engagement.
• Proven ability to manage multiple complex projects simultaneously within fast-paced, growth-oriented environments. Strong analytical skills with a track record of transforming data into strategic insights that guide business-critical decisions. Fully proficient in Microsoft Office Suite and a range of marketing and analytics platforms.
• Extensive knowledge of the credit union industry and retail financial services sector preferred, with a clear understanding of regulatory considerations, member needs, and competitive positioning within the financial marketplace.

• Credit union membership
• Health, dental and vision insurance
• Short and long-term disability insurance
• 401(k) plan
• Paid time off: vacation, birthday, personal days, and sick leave
• Tuition assistance
• Employee assistance program
• Recognition and awards
• Credit union services at no charge: online bill paying, checking and more.