Demo

General Manager – Retail Sales & Operations

Stu's Home Improvement Outlet
Dubuque, IA Full Time
POSTED ON 10/18/2026
AVAILABLE BEFORE 11/16/2026

General Manager – Retail Sales & Operations

Stu’s Home Improvement Outlet | Dubuque, Iowa

Full-Time | On-Site | Relocation Assistance Available

Competitive Base Salary Performance Bonuses Significant Growth Opportunity

WE'RE LOOKING FOR A REVENUE BUILDER, NOT JUST A STORE MANAGER.

Stu’s Home Improvement Outlet is an established, growing discount retailer specializing in appliances, furniture, flooring, cabinets, and home improvement products.

We are seeking an experienced, high-energy General Manager who knows how to drive customer traffic, build a winning sales team, close high-ticket transactions, and take full ownership of a retail operation.

Our goal is to grow monthly store revenue to $400,000 and beyond.

This is not a position for someone who simply maintains schedules, supervises employees, or waits for customers to walk through the door.

We need a proven leader who can generate revenue, execute marketing campaigns, recruit top-performing salespeople, and lead from the sales floor.

WHAT YOU'LL BE RESPONSIBLE FOR

Sales Growth & Leadership

  • Develop and execute strategies to aggressively increase monthly revenue.
  • Personally assist with closing sales and customer turnovers.
  • Recruit, hire, train, coach, and hold salespeople accountable.
  • Establish sales goals, daily performance expectations, and follow-up procedures.
  • Evaluate the existing sales team and make necessary improvements.

Marketing & Customer Traffic

  • Create and execute Facebook and social media advertising campaigns.
  • Develop promotional events, weekend sales, and community marketing initiatives.
  • Generate qualified leads and convert them into paying customers.
  • Oversee Facebook Marketplace, digital marketing, and online sales.
  • Track advertising performance, lead conversion, and return on investment.

Store Operations & Profitability

  • Take full responsibility for daily store operations.
  • Manage payroll, staffing, inventory, merchandising, and customer experience.
  • Understand P&L statements, gross margins, operating expenses, and profitability.
  • Oversee delivery operations, customer satisfaction, and problem resolution.
  • Maintain a clean, organized, high-energy sales environment.
  • Identify opportunities to create additional revenue streams.

REQUIRED QUALIFICATIONS

  • 5 years of proven sales management experience, preferably in automotive, furniture, appliances, mattresses, or high-ticket retail.
  • Demonstrated success managing commission-based sales teams.
  • Strong personal sales and closing experience.
  • Proven ability to recruit, train, and develop high-performing salespeople.
  • Experience developing marketing strategies that increase customer traffic and revenue.
  • Ability to analyze sales performance, identify weaknesses, and implement solutions.
  • Strong understanding of retail operations, financial performance, and accountability.
  • Willingness to work evenings, weekends, and extended hours when necessary.
  • Must work on-site in Dubuque, Iowa.

Automotive General Sales Managers, Furniture Store Managers, Appliance Retail Managers, and proven high-ticket sales leaders are strongly encouraged to apply.

COMPENSATION & OPPORTUNITY

We offer a competitive compensation package designed to reward measurable results.

  • Competitive base salary based on experience.
  • Performance-based bonuses tied to revenue growth and profitability.
  • Significant earning potential for exceptional performance.
  • Relocation assistance available for qualified candidates.
  • Potential advancement into multi-location leadership as the company expands.

WHO WILL SUCCEED HERE?

Someone who has built successful sales teams, knows how to get customers through the door, isn't afraid to close a sale, and understands that great leadership means leading by example.

We want someone who sees an underperforming sales floor as an opportunity, not an excuse.

If you've successfully grown retail sales, built winning teams, and want the opportunity to help build a growing retail company, we want to hear from you.

Apply today. Qualified candidates will be contacted for an initial interview.

Salary : $400,000

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