Director of Social Media & Creator Partnerships (In-Office)

About Sterling Forever

Sterling Forever is a fast-growing affordable luxury jewelry brand built on trend-driven product, high-volume content, and performance marketing. Content is a core revenue driver for our business, not a support function.

We operate in a fast-paced, execution-heavy environment where speed, volume, and performance matter.

About the Role

We are hiring a Director of Social Media & Creator Partnerships to build, scale, and lead our entire content and creator ecosystem.

This role owns:

• Content strategy and execution at scale
• Creator sourcing, partnerships, and output
• Creative team leadership and accountability
• Social growth tied to business outcomes

This is a high-accountability leadership role. You are both a strategist and operator—you build systems, lead people, and step in when execution breaks.

Responsibilities

Own the Content Engine (Strategy → Execution)

• Lead content strategy across TikTok & Instagram
• Oversee full lifecycle: ideation, pre-production, production, post-production, publishing
• Build a scalable, repeatable content machine
• Ensure content is performance-driven (hooks, retention, conversion)

Build & Scale Creator Partnerships

• Own creator pipeline (UGC, influencers, long-term partners)
• Identify and scale high-performing creators
• Structure partnerships for output and performance
• Maintain consistent weekly creator content volume

Lead the Creative Team

• Manage photographers, videographers, editors, and freelancers
• Set expectations and enforce deadlines
• Build a team that operates without constant oversight
• Address underperformance directly

Drive Growth & Performance

• Own TikTok & Instagram growth
• Develop a clear POV on what content works and why
• Translate trends into high-performing content quickly
• Partner with paid team on creative strategy

Build Systems & Workflow

• Design and improve content workflows
• Own content calendar across platforms
• Track what’s planned, in progress, and blocked
• Use tools like ClickUp, Asana, or similar

Hands-On Execution

• Step into production gaps when needed (shoot/edit/direct)
• Comfortable producing iPhone and professional camera content

Requirements (Non-Negotiable)

• 5–8 years experience in social media, content, or digital marketing
• Direct-to-consumer (D2C) experience required
• Proven experience managing people and creative teams
• Deep experience in end-to-end content production
• Pre-production
• Production
• Post-production
• Strong marketing background (performance-focused mindset)
• Ability to operate in a fast-paced, high-output environment

Technical Skills

• Comfortable shooting photo and video (iPhone camera)
• Strong understanding of lighting, audio, and production
• Video editing (CapCut, Premiere, or similar)
• Photo editing (Lightroom, Photoshop)
• Experience with content scheduling tools (Later, Sprout, etc.)
• Experience with project management tools (ClickUp, Asana, etc.)

What Success Looks Like (First 3–6 Months)

• Consistent, high-volume content output
• Clear systems that keep production running smoothly
• Strong creator pipeline delivering weekly content
• Measurable growth across TikTok & Instagram
• Team hitting deadlines without constant oversight

This Role Is Not

• Not a coordinator role
• Not purely creative direction
• Not brand-only / aesthetic-focused

This is a performance-driven, execution-heavy leadership role.