Social Media Manager and Content Creator

Job Summary
We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging social media campaigns, and analyze performance metrics to drive brand awareness and audience engagement. Your creativity and strategic mindset will be essential in shaping our online voice, building relationships with followers, and amplifying our message through diverse multimedia formats. This paid position offers an exciting opportunity to influence brand perception while honing your skills in digital marketing and social media management.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create original content including graphics, videos, photography, and written posts that resonate with target audiences and reflect brand identity.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to comments promptly.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content planning.
• Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility in search results.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness and refine strategies accordingly.
• Collaborate with public relations teams to manage branding initiatives, coordinate influencer partnerships, and handle crisis communication when necessary.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and conversions within set budgets.
• Maintain consistent branding across all digital channels while ensuring high-quality proofreading, editing, and adherence to style guidelines.
• Stay updated on emerging trends in digital marketing, video editing techniques, graphic design tools like Adobe Creative Suite (Photoshop & Illustrator), and new social media features.

Qualifications

• Proven experience in social media management, content creation, or digital marketing roles with a strong portfolio of work.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools, web analytics (Google Analytics), keyword research techniques, and SEO best practices.
• Skilled in using scheduling platforms like Hootsuite or Buffer for efficient content deployment.
• Knowledge of Facebook Advertising campaigns and experience managing paid promotions for brand growth.
• Strong understanding of branding principles, relationship management, public relations strategies, and e-commerce integration.
• Excellent proofreading skills with attention to detail; ability to craft clear, engaging copy tailored for diverse audiences.
• Ability to work independently as well as collaboratively within a team environment; strong organizational skills are essential.
• A passion for digital marketing trends, photography skills for original content creation, and a proactive approach to learning new tools or techniques. Join us in shaping compelling narratives that inspire audiences worldwide!

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person

Salary : $40,000 - $50,000