What are the responsibilities and job description for the Public Relations and Outreach Specialist position at State of Louisiana?
THE LOUISIANA SCHOOL FOR MATH, SCIENCE, AND THE ARTS SEEKS APPLICANTS FOR THE FULL-TIME POSITION OF PUBLIC RELATIONS AND OUTREACH SPECIALIST
Required:
Bachelor’s degree in public relations, journalism, communications, marketing, or a related field
Previousexperience in public relations, media relations, or marketing for a secondary school, university, or other education-related business or non-profit organization
Strong understanding of best practices in public relations and marketing.
Strong verbal and written communication skills as well as presentation skills.
Strong analytical, organizational, and planning skills
Ability to maintain a positive and professional attitude toward colleagues and other external constituencies
Ability to manage multiple projects and meet deadlines
Ability to travel and to work flexible hours as necessary, including evenings and weekends
Preferred:
Three years of experience in public relations, media relations, recruiting, or marketing for a secondary school, university, or other education-related business or non-profit organization
Knowledge of desktop publishing and/or graphic design software
The Public Relations and Outreach Specialist manages the LSMSA social media presence, creates content to promote the school at-large, and assists with outreach initiatives.
The Public Relations and Outreach Specialist will be responsible for writing, editing, and submitting content for both print and electronic media; developing a unified brand voice and maintaining brand integrity across all platforms; working with students and staff to manage and maintain all official LSMSA social media accounts; and assisting with the production of various publications for the department and the campus at-large. Additionally, the Public Relations and Outreach Specialist assists with the development and implementation of departmental outreach programs.
Applicants should be dedicated to working in an environment that is highly focused on student development and support. Further, applicants should have a commitment to their own personal and professional development and have a desire to be a collaborative member of a team.
Salary range for this 12-month position is $33,000 - $35,000.
Application Process
Application review begins immediately and remains open until the position is filled. Please complete the standard application form on our website at www.lsmsa.edu and attach it with a cover letter, resume, contact information for three references, and an official transcript from your final degree-granting institution to: employment@lsmsa.edu. Please submit your application as one PDF file that includes all the above if possible.
LSMSA is a selective admission, public residential high school located in Natchitoches, LA. LSMSA has a 40-year legacy of a preeminent college-level living/learning experience for high school sophomores, juniors, and seniors. LSMSA, located adjacent to the Northwestern State University campus, is a National Blue Ribbon School which, in 2023 and 2024, was rated No 1 for Best Public High School Teachers in Louisiana according to Niche.com and was named a World’s Leading Boarding School by Fortune Magazine in 2023.
LSMSA does not discriminate on the basis of race, color, national origin, sex, disability, religion, or age and prohibits such discrimination in any education program or activity that it operates. Individuals may report concerns or questions online at www.lsmsa.edu/nondiscrimination
Public Relations and Outreach (90%)
Contribute to the overall success of the school by attending to aspects relating to creating and sharing accurate, timely information with the public and by performing all other essential duties as assigned
Write, edit, and submit content pertaining to the school in the form of press releases, articles, newsletters, news stories, features, profiles, etc. for both print and electronic media
Conduct interviews with and take photos of target audiences as it relates to the development of stories
Develop a unified brand voice and maintain brand integrity across all platforms
Create, distribute, and manage press releases
Pitch story opportunities to print, broadcast, and digital press
Partner in the creation and development of major publications
Work with student organizations and departments to manage and maintain all official LSMSA social media accounts
Coordinate and manage the production schedule, printing deadlines, and distribution of multiple projects for Enrollment Management and LSMSA at-large
Help design and develop presentations for administration and senior staff
Consider data analytics, including SEO performance to adjust and optimize communication strategies
Assist with scheduling and executing recruiting travel and events
Delegate projects to part-time media specialist as needed
Other Duties as Assigned (10%)
Assist withdepartmental outreach programs, includingSummer@LSMSAand LSMSA-TIP, as needed by division
Other tasks and duties as assigned
Salary : $33,000 - $35,000