What are the responsibilities and job description for the Outreach Specialist. position at State of Colorado?
Department Information
Please Note: The employment list from this posting will be used to fill other similarly situated positions in this class.
About The Colorado Department Of State Treasury
The Colorado State Treasury is the constitutional custodian of the public's funds. The Treasury has to manage and account for tax dollars from when they are received until they are disbursed. The treasury staff is committed to safeguarding and managing the people's monies with the same diligence and care as they do their own.
Vision
The Colorado State Treasury staff will continually strive to serve the residents of Colorado better. Central to this goal is the continued introduction and use of new technologies to provide improved access to services for both taxpayers and other Governmental agencies.
Mission
Our mission is to safeguard, manage, and account for tax dollars from when they are received until they are disbursed with diligence and care.
Why work for the Colorado Department of State Treasury?
We are a values-driven organization committed to accountability, agility, collaboration, and respect.
We believe in outstanding customer service, an inclusive culture , continuous process improvement, and our role as a trusted and strategic partner. Recognizing that knowledgeable employees drive our success, we seek dedicated individuals who exhibit our shared values and passion for quality and excellence in all we do. In addition, we offer a great location and great benefits, which include:
The Colorado SecureSavings Program (CSSP) was created to address the retirement savings gap in Colorado. Research shows that over 50% of Colorado workers lack access to a workplace savings plan, and the access gap will cost the State an estimated $18 billion over the next 15 years. CSSP will administer a state facilitated retirement program for private sector employers who do not offer a retirement option to their employees. Additionally, the work unit will manage and administer a multi-state consortia of similarly situated programs across the country through the Partnership for a Dignified Retirement (PDR).
Duties
This position supports the Program design, implementation, and ongoing administration through outreach and marketing, stakeholder engagement, and saver support and education. This role is tasked with leading outreach and engagement efforts, developing and implementing the marketing strategy, and ensuring participant satisfaction as employers and their employees invest in the Program. Specific duties include:
Marketing & Outreach
Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights
Six (6) years of professional experience in communication, community engagement, field organization, marketing, advertising, journalism, public relations, sales, or a related occupational field. This experience must be clearly demonstrated in your application to be considered for employment.
OR
A bachelor’s degree from an accredited institution in public relations, communications, liberal arts, public administration, marketing, advertising, journalism, political science, business, international relations or a closely related field.
AND
Two (2) years of professional experience that includes one or more of the following: communication, community engagement, field organization, marketing, advertising, journalism, public relations, sales, or a related occupational field.
Education Substitutions
Graduation from an accredited college or university with a Master's degree in communication, community engagement, public administration, marketing, advertising, journalism, public relations, political science, business, international relations or a closely related field of study will substitute for therequired experience on a year-for-year basis.
Preferred Qualifications That a Successful Candidate Will Demonstrate
Check out this video on how to apply with the State of Colorado jobs
Important Note: A Human Resources Analyst will only review the work experience/job duties sections of the online job application to determine whether you meet the minimum qualifications for the position for which you are applying. Cover letters and resumes WILL NOT be accepted in lieu of the official State of Colorado online application. Therefore, it is extremely important that you clearly document your work experience/job duties portion of your online application the extent to which you possess the education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement.
It is also important to thoroughly answer all supplemental questions (if listed) as your answers to these questions will be evaluated during this phase.
Only complete applications submitted by the closing date of this announcement will be given consideration. Failure to submit properly completed documents by the closing date of this announcement may result in your application being rejected.
Optional resume, cover letter/letter of interest detailing how your experience and background address the stated minimum and preferred qualifications/competencies of the job may be submitted and attached to the online application.
If submitted, your cover letter and resume will be reviewed only during the final stage of the selection process.
Application Checklist
Complete Applications include the following documents:
Comparative Analysis
Colorado Revised Statutes require that state employees are hired and promoted through a comparative analysis. After you meet the minimum qualifications for the position, as a part of the comparative analysis, the qualified candidates will be required to submit a portfolio of two work samples of communication materials in a previous role. These could include articles, press releases, social media posts, posters, etc.
The top six ranking candidates will then be invited for an interview.
Appeal Rights
If you receive notice that you have been eliminated from consideration for this position, you may file an appeal with the State Personnel Board or request a review by the State Personnel Director.
An appeal or review must be submitted on the official appeal form, signed by you or your representative. This form must be delivered to the State Personnel Board by email (dpa_state.personnelboard@state.co.us), postmarked in US Mail or hand delivered (1525 Sherman Street, 4th Floor, Denver CO 80203), or faxed (303.866.5038) within ten (10) calendar days from your receipt of notice or acknowledgement of the department's action.
For more information about the appeals process, the official appeal form, and how to deliver it to the State Personnel Board; go to spb.colorado.gov; contact the State Personnel Board for assistance at (303) 866-3300; or refer to 4 Colorado Code of Regulations (CCR) 801-1, State Personnel Board Rules and Personnel Director's Administrative Procedures, Chapter 8, Resolution of Appeals and Disputes, at spb.colorado.gov under Rules.
Supplemental Information
The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.
CST is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require a reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to Janet Martin, Treasury ADAAA Coordinator at 303-866-5460 or janet.martin@state.co.us .
Please Note: The employment list from this posting will be used to fill other similarly situated positions in this class.
About The Colorado Department Of State Treasury
The Colorado State Treasury is the constitutional custodian of the public's funds. The Treasury has to manage and account for tax dollars from when they are received until they are disbursed. The treasury staff is committed to safeguarding and managing the people's monies with the same diligence and care as they do their own.
Vision
The Colorado State Treasury staff will continually strive to serve the residents of Colorado better. Central to this goal is the continued introduction and use of new technologies to provide improved access to services for both taxpayers and other Governmental agencies.
Mission
Our mission is to safeguard, manage, and account for tax dollars from when they are received until they are disbursed with diligence and care.
Why work for the Colorado Department of State Treasury?
We are a values-driven organization committed to accountability, agility, collaboration, and respect.
We believe in outstanding customer service, an inclusive culture , continuous process improvement, and our role as a trusted and strategic partner. Recognizing that knowledgeable employees drive our success, we seek dedicated individuals who exhibit our shared values and passion for quality and excellence in all we do. In addition, we offer a great location and great benefits, which include:
- Medical and dental plans
- Strong, secure, yet flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan plus pre-tax and ROTH 401K, and 457 plans
- Employee wellness programs
- Paid life insurance
- Short and long-term disability coverage
- Flexible work schedule and remote-work options
- No cost Eco Pass for all eligible State employees
- 11 paid holidays per year plus vacation and sick leave
- Some positions may qualify for the Public Service Loan Forgiveness Program. For more information go to https://dhr.colorado.gov/dhr-resources/student-loan-forgiveness-programs
- Training opportunities
- Variety of discounts on services and products available through the State of Colorado's Work-Life Employment Discount Program
The Colorado SecureSavings Program (CSSP) was created to address the retirement savings gap in Colorado. Research shows that over 50% of Colorado workers lack access to a workplace savings plan, and the access gap will cost the State an estimated $18 billion over the next 15 years. CSSP will administer a state facilitated retirement program for private sector employers who do not offer a retirement option to their employees. Additionally, the work unit will manage and administer a multi-state consortia of similarly situated programs across the country through the Partnership for a Dignified Retirement (PDR).
Duties
This position supports the Program design, implementation, and ongoing administration through outreach and marketing, stakeholder engagement, and saver support and education. This role is tasked with leading outreach and engagement efforts, developing and implementing the marketing strategy, and ensuring participant satisfaction as employers and their employees invest in the Program. Specific duties include:
Marketing & Outreach
- Implementing, adapting, and the ongoing execution of the Program’s marketing and outreach strategy, which includes traditional marketing, as well as community outreach elements requiring direct relationships with local stakeholders.
- Identifying target audience for Program marketing and outreach, and segmenting audience
- Identifying the appropriate strategies and channels for disseminating Program marketing and outreach materials to relevant external stakeholders such as employer groups, employee representatives, economic development partners, and technical assistance providers.
- Supporting planning and design of marketing, communication, advertising, and outreach materials that inform internal and external stakeholders.
- Regularly give presentations at events, webinars, trade shows, and other relevant outreach opportunities.
- The position will support marketing and outreach functions by identifying new opportunities to create resources and/or update existing materials. Functions in this area include:
- Identifying, supporting development, and implementing new content needs for external parties including, but not limited to, web content, written materials, presentation slides, and audio/visual content.
- Coordinating with internal staff and third party vendors to identify the appropriate party for creating new or updating existing Program content.
- Maintains high levels of engagement and touch points with community partners, trade associations, chambers of commerce, employee representatives, and others that may be impacted by the Program requirements.
- Develops individualized strategies for beginning and maintaining engagement with external partners to ensure CSSP reach continues statewide, and in hard to reach communities and populations.
- Receives, evaluates, and escalates external partner feedback regarding information needs, as well as core Program functions.
- Coordinates with senior CSSP staff to gather background and necessary Program knowledge on external partners to successfully pursue relationship-building opportunities.
Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights
Six (6) years of professional experience in communication, community engagement, field organization, marketing, advertising, journalism, public relations, sales, or a related occupational field. This experience must be clearly demonstrated in your application to be considered for employment.
OR
A bachelor’s degree from an accredited institution in public relations, communications, liberal arts, public administration, marketing, advertising, journalism, political science, business, international relations or a closely related field.
AND
Two (2) years of professional experience that includes one or more of the following: communication, community engagement, field organization, marketing, advertising, journalism, public relations, sales, or a related occupational field.
Education Substitutions
Graduation from an accredited college or university with a Master's degree in communication, community engagement, public administration, marketing, advertising, journalism, public relations, political science, business, international relations or a closely related field of study will substitute for therequired experience on a year-for-year basis.
Preferred Qualifications That a Successful Candidate Will Demonstrate
- Experience with social media campaigns and/or outreach
- Experience giving presentations to diverse audiences
- Experience collaborating with internal and external stakeholders to identify solutions to potential problems
- Experience creating fact sheets, scripts, and other condensed information to share with internal and external stakeholders
- Experience in writing complex content and effectively relaying information to the various stakeholders
- Experience using Salesforce or similar customer relationship management software system
- Bilingual in Spanish
- Strong interpersonal skills and ability to work with cross-functional teams
- Excellent communication and presentation skills both verbal and written
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
- Ability to multi-task and work well under pressure.
- Excellent time-management and organizational skills.
- Demonstrated customer service philosophy and a commitment to Diversity, Equity, and Inclusion
- Ability to initiate collaborative interaction with internal and external stakeholders
- Evidence of strong interpersonal and communication skills with demonstrated public speaking experience with a variety of audiences
- Ability to present information in an interactive / workshop environment both virtually and in-person
- Ability to independently problem solve
- Strong attention to detail
- Strong dedication to public service
- Ability to sustain a respectful and productive work environment that inspires teamwork and positive results
- Ability to provide clear, concise, and objective responses to complex program questions
- A pre-employment background check will be conducted as part of the selection process.
- You MUST be a Colorado resident to apply for this position.
- Occasional travel by within the State by vehicle may be required.
Check out this video on how to apply with the State of Colorado jobs
Important Note: A Human Resources Analyst will only review the work experience/job duties sections of the online job application to determine whether you meet the minimum qualifications for the position for which you are applying. Cover letters and resumes WILL NOT be accepted in lieu of the official State of Colorado online application. Therefore, it is extremely important that you clearly document your work experience/job duties portion of your online application the extent to which you possess the education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement.
It is also important to thoroughly answer all supplemental questions (if listed) as your answers to these questions will be evaluated during this phase.
Only complete applications submitted by the closing date of this announcement will be given consideration. Failure to submit properly completed documents by the closing date of this announcement may result in your application being rejected.
Optional resume, cover letter/letter of interest detailing how your experience and background address the stated minimum and preferred qualifications/competencies of the job may be submitted and attached to the online application.
If submitted, your cover letter and resume will be reviewed only during the final stage of the selection process.
Application Checklist
Complete Applications include the following documents:
- A complete online application.
- Optional cover letter and resume.
Comparative Analysis
Colorado Revised Statutes require that state employees are hired and promoted through a comparative analysis. After you meet the minimum qualifications for the position, as a part of the comparative analysis, the qualified candidates will be required to submit a portfolio of two work samples of communication materials in a previous role. These could include articles, press releases, social media posts, posters, etc.
The top six ranking candidates will then be invited for an interview.
Appeal Rights
If you receive notice that you have been eliminated from consideration for this position, you may file an appeal with the State Personnel Board or request a review by the State Personnel Director.
An appeal or review must be submitted on the official appeal form, signed by you or your representative. This form must be delivered to the State Personnel Board by email (dpa_state.personnelboard@state.co.us), postmarked in US Mail or hand delivered (1525 Sherman Street, 4th Floor, Denver CO 80203), or faxed (303.866.5038) within ten (10) calendar days from your receipt of notice or acknowledgement of the department's action.
For more information about the appeals process, the official appeal form, and how to deliver it to the State Personnel Board; go to spb.colorado.gov; contact the State Personnel Board for assistance at (303) 866-3300; or refer to 4 Colorado Code of Regulations (CCR) 801-1, State Personnel Board Rules and Personnel Director's Administrative Procedures, Chapter 8, Resolution of Appeals and Disputes, at spb.colorado.gov under Rules.
Supplemental Information
The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.
CST is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require a reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to Janet Martin, Treasury ADAAA Coordinator at 303-866-5460 or janet.martin@state.co.us .