Marketing and Administrative Assistant

Description

Position Summary

We are seeking a dynamic and professional Marketing & Administrative Assistant to support both marketing initiatives and day-to-day administrative operations at our assisted living community. This individual will play a key role in creating a welcoming first impression for residents, families, and guests, while also assisting with marketing efforts that drive census growth and community outreach.

This is a highly visible, front-facing role that requires strong communication skills, attention to detail, and the ability to balance multiple responsibilities in a fast-paced environment.

Primary Responsibilities

Marketing Support

• Assist the Marketing Director with planning, organizing, and executing marketing initiatives to support census growth and community outreach.
   
• Coordinate and support events, tours, and promotional activities for prospective residents and their families.
   
• Maintain and update marketing materials, including brochures, digital content, social media, and the community website.
   
• Track marketing data, referral sources, inquiries, and lead conversions using CRM or other marketing software.
   
• Schedule and confirm appointments, follow-ups, and community outreach visits.
   
• Support external communications with vendors, partners, and referral agencies.
   

Administrative Support

• Provide administrative assistance such as preparing reports, managing calendars, organizing files, and maintaining office inventory.
   
• Support the Executive Director and other leadership team members with clerical and project-based tasks as needed.
   
• Handle correspondence, draft letters or memos, and maintain organized records.
   

Reception & Guest Services

• Serve as the first point of contact for walk-ins, visitors, and phone inquiries, ensuring a warm and professional welcome.
   
• Manage the front desk by answering phones, directing calls, taking accurate messages, and greeting all visitors with courtesy and professionalism.
   
• Assist residents, families, and staff with basic questions or requests, directing them to the appropriate department when necessary.
   
• Monitor visitor sign-ins, deliveries, and general lobby activity to maintain a safe and welcoming environment.
   
• Support communication flow within the community by distributing information, announcements, and updates.

Compensation & Benefits

• Competitive pay based on experience.
   
• Opportunity for performance-based bonuses — while not guaranteed or consistent, outstanding contributions are recognized and rewarded.
   
• Health, dental, and vision benefits (if applicable).
   
• Paid time off and holiday pay.
   
• Supportive, team-oriented work environment where your role directly impacts residents and families.

Requirements

• Associate’s or Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
   
• 1–2 years of experience in marketing, administrative support, or reception (senior living or healthcare experience a plus).
   
• Strong organizational skills with the ability to prioritize and multitask effectively.
   
• Proficiency in Microsoft Office Suite; CRM or marketing software experience preferred.
   
• Excellent interpersonal, written, and verbal communication skills.
   
• Professional demeanor and customer-service orientation.