What are the responsibilities and job description for the Sales Development Representative position at STA?
Our client is a series A San Francisco based AI startup transforming how customer-facing teams improve performance. With 10X YOY growth, $5M ARR and 100 enterprise clients, they are rapidly becoming a category leader in one of the fastest growing segments of enterprise software and operate at the intersection of Generative AI, conversational intelligence, and customer experience.
The Opportunity: Sales Development Representative
Based out of the San Francisco office, you'll join an established but lean SDR function with proven processes, playbooks, and coaching—not a team that's still figuring things out.
What You'll Do:
- Prospect into mid-market and enterprise organizations through high-volume outbound outreach
- Execute multi-channel prospecting campaigns using phone, email, LinkedIn, and AI-powered outreach tools
- Generate qualified Sales Qualified Leads (SQLs) for the Account Executive team
- Partner closely with AEs to build pipeline across assigned territories
- Research target accounts and personalize outreach to senior decision-makers
- Leverage AI tools to improve prospecting efficiency and increase conversion rates
- Maintain accurate CRM data and pipeline activity within HubSpot
- Continuously test, iterate, and optimize messaging and outbound strategies
- Collaborate with leadership and peers to share best practices and contribute to a high-performance sales culture
The Team & Current Performance
- You'll report directly to the Head of Sales Development while working closely with a growing San Francisco sales team.
- Founding team exists of 5 SDR's and 3 Account Executives
- Multiple SDRs consistently achieving 100% quota attainment and newer team members ramping successfully through a proven onboarding program
- This organization believes in promotion based on performance– not tenure. SDR's who consistency exceed expectations and generate meaningful impact with repeated success will have a career path into an AE role. High performers can earn a promotion in as little as 6 months
Compensation:
- Base salary $75K-$90K commission
- OTE year 1: $130K-$140K
- Equity
- 100% covered employee health/dental benefits
What We're Looking For
We're far more interested in potential than proven sales experience. We are more about people who possess the drive, resilience, and curiosity required to succeed in a fast-paced startup environment.
The ideal candidate is:
- Highly competitive and motivated by winning
- Naturally persuasive with the ability to build rapport quickly
- Coachable and eager to continuously improve
- Resilient—you bounce back quickly from rejection
- Hardworking with a strong internal drive to succeed
- Process-oriented and disciplined in your execution
- Commercially minded with strong business acumen
- Curious, proactive, and excited to learn about AI and enterprise software
- Comfortable working in a fast-moving startup where priorities evolve quickly
- Energized by being part of an ambitious, collaborative, in-office team
Why Join?
- Join one of the fastest-growing AI startups in the customer experience space
- Sell a category-defining AI platform in a rapidly expanding market
- Learn from experienced sales leaders with proven playbooks
- Work with modern sales technology and AI-powered prospecting tools
- Clear, merit-based path to promotion into an Account Executive role
- Be part of a collaborative, high-performance culture where your impact is visible from day one
- Help shape the next phase of growth at an exciting early-stage company while accelerating your own career
Salary : $75,000 - $90,000