Business Development Officer

Overview: 

Under the direction of the Business Development Team Lead, the Business Development Officer is responsible for identifying potential business opportunities, building and maintaining relationships and fostering partnerships with Regional Managers, branch sales and service, SMFS and commercial relationship manager to drive credit union growth. Acts as a relationship manager for businesses with lending relationships generally under $250M.  Driving small business suite of services including deposit accounts, business loans and lines of credit, and cash management products.

Key Responsibilities:

• Build and maintain strong relationships with new business members to support business deposits and cash management.
• Identify and evaluate potential business opportunities in the community to generate cash management and deposit opportunities including Financial Wellness@Work.

• Manage internal and external Centers of Influence (COI) such as CPA’s, commercial real estate brokers, and lawyers to develop new business.

• Develop and implement plans to drive business growth and market expansion.

• Conduct market research to identify trends, competitor activities, and opportunities.

• Prepare and deliver presentations and proposals to potential members and partners.
• Collaborate with internal teams to ensure alignment and execution of business strategies. 
• Monitor and report on the effectiveness of business development activities.
• Attend industry events, conferences, and networking opportunities to promote the credit union and assist in meeting their sales goals.

Core Skill Competencies: 

•  Communication: Excellent verbal and written communication skills for interacting with potential members.

•  Relationship Building: Strong interpersonal skills to build and maintain professional relationships.

•  Analytical Skills: Strong analytical abilities to evaluate business opportunities and performance.

•  Sales Management: Experience in sales management and achieving sales targets.

•  Adaptability: Flexibility to adapt to changing market conditions and business needs.

•   Team Collaboration: Ability to work effectively with cross-functional teams.

•  Time Management: Excellent organizational skills and ability to manage multiple projects simultaneously.

•  Technical Proficiency:  Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and using CRM software, cash management platform and other     business development tools.

Physical Demands: 

•  Ability to sit for extended periods while working at a computer.

•  Occasional lifting of office supplies and equipment, up to 25 pounds.

•  Frequent travel to meet with potential members and attend industry events.

Qualifications:

•  Bachelor’s degree in Business Administration, Marketing, or a related field.

•  Five years of experience in business development, sales, or retail.

•  Proven track record of achieving business growth targets.

•  Strong understanding of market dynamics and industry trends.
•  Ability to travel as required.