Associate Director of Public Relations

Associate Director, Public Relations (U.S.)

Location: Midtown NYC (Hybrid – 3 days in office)

Salary: $180K – $230K

Overview:

Lead strategic media engagement and visibility for a top global law firm across the U.S. Collaborate with global communications and marketing teams to elevate market position and thought leadership.

Key Responsibilities

• Develop and execute comprehensive PR strategies aligned with business objectives.
• Manage relationship with external PR agency; ensure seamless coordination.
• Create messaging frameworks to differentiate expertise in competitive practice areas.
• Build and maintain strong relationships with national, legal, business, and industry media.
• Secure high-impact media placements; craft pitches, press releases, and talking points.
• Monitor news cycles for timely visibility opportunities; provide strategic counsel for interviews.
• Collaborate with leadership on visibility strategies tied to business development goals.
• Drive media campaigns for major milestones, lateral hires, case wins, and thought leadership.
• Advise on reputation management and crisis communication protocols.
• Lead, mentor, and coach a team of communications professionals; set clear performance objectives.
• Foster a collaborative, innovative team culture.

Qualifications

• Must have prior experience at a law firm (required).
• 15 years of relevant experience in PR, communications, or journalism.
• Strong U.S. media network and proven track record of securing impactful coverage.
• Bachelor’s degree in communications, journalism, public relations, or related field.
• Exceptional editorial judgment and ability to simplify complex concepts.
• Skilled in AP Style; adept at managing multiple priorities in a fast-paced environment.
• Hands-on, proactive approach with strong sense of urgency.
• Experience managing and developing high-performing teams.